---
title: "Products — air freshener spray - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/air-freshener-spray/products"
last_updated: "2026-07-31T10:44:55.906Z"
locale: en
meta:
  description: "Niche score 54/100 · £416K/yr market · 465K searches/yr. Prices mostly outside the sweet spot ($0.73–$17.14) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £416K/yr market · 465K searches/yr. Prices mostly outside the sweet spot ($0.73–$17.14) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — air freshener spray - Flapen"
---

# **air freshener spray**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.73–$17.14) keeps it on the watch list.

Market size 56Growth 31Conversion 96Competition 62Returns 100Price range 13Avg price 19Brand share 32Review moat 65Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****883.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£416K**

£416K/yr · 465K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.86**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.73–£17.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100