---
title: "Agar Agar Powder — £134K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/agar-agar-powder"
last_updated: "2026-07-31T09:24:03.802Z"
locale: en
meta:
description: "Niche score 42/100 · £134K/yr market · 130K searches/yr · £9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £134K/yr market · 130K searches/yr · £9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Agar Agar Powder — £134K/yr Amazon UK Niche (2026) - Flapen"
---
# **agar agar powder**
**Skip it**
Soft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 19Conversion 91Competition 24Returns 100Price range 25Avg price 28Brand share 34Review moat 34Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,092.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£134K**
£134K/yr · 130K searches
**Avg price**
**Okay****£9.31**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.97–£18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, agar agar powder is a £134K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **agar agar powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£140K–£186K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**18**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**11%**
- Mr.P Ingredients34% - SPECIAL INGREDIENTS20% - yourhealthstore16% - AKSOY8% - lalea6% - Erbotech4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/agar-agar-powder/trend)
## **Top agar agar powder search terms**
- **agar agar powder**72K/yr-6.3%11.5% conv. - **agar agar**33K/yr-16.1%10.3% conv. - **agar**9K/yr-24.7%8.6% conv. - **vegan gelatin**4K/yr-13.7%7.5% conv. - **vegetarian gelatin**3K/yr-14.6%9.1% conv. - **agar agar powder organic**3K/yr-25.2%7.7% conv. - **vegan gelatine powder**2K/yr+5.4%8.3% conv. - **agar powder**3K/yr-20.6%8.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/agar-agar-powder/search-terms)
## **Top agar agar powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£27K30%£40K40%£54K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr.P Ingredients Agar Agar 100g Powder Vegan Gelatine Replacement Ideal for Jelly Mousse Molecular Gastronomy Gelling Agent Vegan Vegetarian Halal Kosher Non-GMO (Recyclable Pot)**Mr.P Ingredients**£6.00**4.4★1,129 rev](https://www.amazon.co.uk/dp/B08WJSNQJ5) [2**Agar Agar 100g by yourhealthstore 900 Strength Unmodified Vegan Gelatine From Spain (gluten free).**yourhealthstore**£5.44**4.5★1,637 rev](https://www.amazon.co.uk/dp/B07YZPJKQF) [3**Special Ingredients Agar Agar 100g Premium Quality Powder Vegan Gelatine European Suitable for Vegans & Vegetarians Non GMO Gluten Free Recyclable Container**SPECIAL INGREDIENTS**£6.80**4.5★12,213 rev](https://www.amazon.co.uk/dp/B00EZMPMNE) [4**Aksoy Agar Agar Powder 100g Vegan Gelatine Replacement for Jelly & Desserts Food Grade Non-GMO Suitable for Vegans & Vegetarians**AKSOY**£5.21**4.8★7 rev](https://www.amazon.co.uk/dp/B0GGTDTB6S) [5**Mr.P Ingredients Agar Agar 100g Powder Vegan Gelatine Replacement Ideal for Jelly Mousse Molecular Gastronomy Gelling Agent Vegan Vegetarian Halal Kosher Non-GMO Resealable Pouche**Mr.P Ingredients**£5.52**4.4★128 rev](https://www.amazon.co.uk/dp/B0BG8TMBPF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aksoy Agar Agar Powder 100g Vegan Gelatine Replacement for Jelly & Desserts Food Grade Non-GMO Suitable for Vegans & Vegetarians**AKSOY**£5.21**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GGTDTB6S) [**LALEA- Agar Agar Powder 300 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto**lalea**£14.24**993 rev12mo ago](https://www.amazon.co.uk/dp/B0DK64LBWJ) [**Agar Agar 250 g Powder - Natureen**123gelules**£9.96**828 rev1y ago](https://www.amazon.co.uk/dp/B0DJH8MHJX) [**LALEA- Agar Agar Powder 115 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto**lalea**£9.59**993 rev2y ago](https://www.amazon.co.uk/dp/B0D38716HH) [**Agar Agar Powder | Faluda | Vegetarian Gelatine Premium by Masala Cottage 25g-1.9kg (25 Grams)**Masala Cottage**£2.97**50 rev2y ago](https://www.amazon.co.uk/dp/B0CVW2FR4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aksoy Agar Agar Powder 100g Vegan Gelatine Replacement for Jelly & Desserts Food Grade Non-GMO Suitable for Vegans & Vegetarians**AKSOY**£5.21**4.8★**▲ 266%**](https://www.amazon.co.uk/dp/B0GGTDTB6S) [**LALEA- Agar Agar Powder 115 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto**lalea**£9.59**4.5★**▲ 225%**](https://www.amazon.co.uk/dp/B0D38716HH) [**LALEA- Agar Agar Powder 300 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto**lalea**£14.24**4.5★**▲ 186%**](https://www.amazon.co.uk/dp/B0DK64LBWJ) [**Agar Agar 250 g Powder - Natureen**123gelules**£9.96**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B0DJH8MHJX) [**Agar Agar 100g by yourhealthstore 900 Strength Unmodified Vegan Gelatine From Spain (gluten free).**yourhealthstore**£5.44**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B07YZPJKQF)
**~~View all trending →~~**
## **What buyers say about agar agar powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality”*
**Advertised Vs Actual Product**20%
*“As described”*
**Value For Money**15%
*“Good value for money”*
**Taste-Overall**7%
*“The product works well and has no taste and is clear, so it doesn't alter the taste or appearance of the desserts, it just helps them set and look better”*
**Artificial Sweeteners**5%
*“Great for making gummy sweets”*
**Vegan/Organic**5%
*“Good vegan gelatin powder”*
**Cooking Instructions**2%
*“Good for thickening and setting puddings and sauces”*
**Thickness**2%
*“Good for thickening and setting puddings and sauces”*
**Baking**2%
*“Perfect for my baking”*
**Ingredients-Overall**2%
*“Great alternative to gelatine”*
### **What buyers complain about **
**Functionality-Overall**31%
*“Not had desired effect”*
**Taste-Overall**15%
*“Tasted awful”*
**Indigestion**8%
*“This item has made me sick to the point that I vomited today”*
**Size-Overall**8%
*“thought it ended this year 2026 as it is written sooo tiny”*
**Quality-Overall**8%
*“No quality as expected”*
**Storage Temperature**4%
*“Melting plastic”*
**Durability**4%
*“the lid actually began to melt while I was making a smoothie”*
**Value For Money**4%
*“waste of money I should have kept to buying a good brand that I buy from Tesco”*
**Advertised Vs Actual Product**4%
*“Packaging not as shown on website”*
**Texture/Consistency-Overall**3%
*“texture a bit odd though”*
## **Common questions**
- **Is agar agar powder profitable to sell on Amazon United Kingdom?**
- The niche generates £134K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the agar agar powder niche?**
- 10 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in agar agar powder?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Indigestion. The return rate is 0.1%.
- **When does demand for agar agar powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the agar agar powder niche?**
- Listings span £2.97–£18.99; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 3,092 reviews — the moat a new listing must climb.
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