---
title: "Search terms — afternoon tea - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/afternoon-tea/search-terms"
last_updated: "2026-07-31T11:26:34.969Z"
locale: en
meta:
  description: "Niche score 65/100 · £623K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £623K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — afternoon tea - Flapen"
---

# **afternoon tea**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 19Conversion 35Competition 86Returns 99Price range 84Avg price 95Brand share 87Review moat 82Quality gap 42

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.48**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****£8.45–£57.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****363.21**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£623K**

£623K/yr · 958K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")