---
title: "Activon Medical Grade Manuka Honey — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/activon-medical-grade-manuka-honey"
last_updated: "2026-07-31T11:51:20.786Z"
locale: en
meta:
description: "Niche score 38/100 · £34K/yr market · 25K searches/yr · £9.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £34K/yr market · 25K searches/yr · £9.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Activon Medical Grade Manuka Honey — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **activon medical grade manuka honey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 17Conversion 97Competition 10Returns 100Price range 13Avg price 30Brand share 0Review moat 68Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****788.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.86–£16.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£34K**
£34K/yr · 25K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, activon medical grade manuka honey is a £34K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **activon medical grade manuka honey market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£39K–£48K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **22%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- ActivOn75% - MediSale19% - SterlingSquare4% - Ultra Bee2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 13 weeks — -15.9% search growth over the last 90 days.
600400Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/activon-medical-grade-manuka-honey/trend)
## **Top activon medical grade manuka honey search terms**
- **activon medical grade manuka honey**12K/yr+1.5%17.6% conv. - **activon**6K/yr-16.1%9.7% conv. - **activon manuka honey**3K/yr+29.4%15.5% conv. - **medical grade honey for eczema**3K/yr-59.4%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/activon-medical-grade-manuka-honey/search-terms)
## **Top activon medical grade manuka honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Activon Medical Grade Manuka Honey x 2**ActivOn**£9.44**4.6★1,960 rev](https://www.amazon.co.uk/dp/B019H96JC2) [2**Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon**ActivOn**£13.49**4.5★723 rev](https://www.amazon.co.uk/dp/B01JGZEP96) [3**Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£5.99**4.2★95 rev](https://www.amazon.co.uk/dp/B0D7VVM75B) [4**Advancis Medical D7709 Activon Manuka Honey Tube 25g**ActivOn**£6.18**4.6★1,965 rev](https://www.amazon.co.uk/dp/B078Z3TCRC) [5**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£9.75**4.4★26 rev](https://www.amazon.co.uk/dp/B0D7VTL4DK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£5.99**95 rev2y ago](https://www.amazon.co.uk/dp/B0D7VVM75B) [**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£9.75**26 rev2y ago](https://www.amazon.co.uk/dp/B0D7VTL4DK) [**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 3 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£13.21**4 rev2y ago](https://www.amazon.co.uk/dp/B0D7VWLGQK) [**Activ on Medical Grade Honey 20g | SterlingSquare**SterlingSquare**£6.50**6 rev3y ago](https://www.amazon.co.uk/dp/B0FSR5HRF4) [**Advancis Medical D7709 Activon Manuka Honey Tube 25g**ActivOn**£6.18**1,965 rev8y ago](https://www.amazon.co.uk/dp/B078Z3TCRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Activ on Medical Grade Honey 20g | SterlingSquare**SterlingSquare**£6.50**4.1★**▲ 118%**](https://www.amazon.co.uk/dp/B0FSR5HRF4) [**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£9.75**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0D7VTL4DK) [**Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£5.99**4.2★**▲ 32%**](https://www.amazon.co.uk/dp/B0D7VVM75B) [**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 3 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£13.21**3.4★**▲ 29%**](https://www.amazon.co.uk/dp/B0D7VWLGQK) [**Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon**ActivOn**£13.49**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B01JGZEP96)
**~~View all trending →~~**
## **What buyers say about activon medical grade manuka honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Value For Money**11%
*“Excellent product and very reasonably priced”*
**Efficiency**10%
*“Super efficient”*
**Smell**9%
*“aroma of honey”*
**Moist/Dry**5%
*“Dry skin moisturizer”*
**Ease Of Use**5%
*“reasonably ease to use”*
**Advertised Vs Actual Product**5%
*“its as good as they said”*
**Functionality-Overall**3%
*“it does the job -”*
**Allergies**3%
*“Great stuff for itchy and dry skin and it works for me its worth a try”*
**Suitability Combination Skin**3%
*“My skin is slowly improving”*
### **What buyers complain about **
**Size-Overall**24%
*“very loose”*
**Value For Money**14%
*“Waste of money”*
**Thickness**10%
*“Very difficult to apply product as thick”*
**Smell**8%
*“Smell overpowering”*
**Functionality-Overall**7%
*“unfortunately it didn't work for me”*
**Instructions/User Manual/Troubleshooting**5%
*“It is very difficult reading the instructions on the tub”*
**Texture/Consistency-Overall**5%
*“Wasnt very keen on this honey consistency was more like glue than runny honey come out which I use to heal skin wounds”*
**Certifications**5%
*“there's no MGO or UMF rating so there's no reliable indicator of what's in the tube”*
**Allergies**5%
*“Insect bites itchy rashes”*
**Ease Of Use**5%
*“its a bit tricky to work out initially”*
### **Top return reasons **
**Advertised Vs Actual Product**67%
**Functionality-Overall**33%
## **Common questions**
- **Is activon medical grade manuka honey profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 9 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the activon medical grade manuka honey niche?**
- 4 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in activon medical grade manuka honey?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.1%.
- **What does it cost to enter the activon medical grade manuka honey niche?**
- Listings span £5.86–£16.36; the average listing price is £9.64 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.
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