---
title: "72 Toilet Rolls — £572K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/72-toilet-rolls"
last_updated: "2026-07-31T13:01:54.978Z"
locale: en
meta:
description: "Niche score 52/100 · £572K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £572K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "72 Toilet Rolls — £572K/yr Amazon UK Niche (2026) - Flapen"
---
# **72 toilet rolls**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 63Growth 67Conversion 98Competition 49Returns 100Price range 0Avg price 10Brand share 0Review moat 57Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+46.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£572K**
£572K/yr · 962K searches
**Review moat**
**Good****1,233.04**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.59**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.90–£8.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 72 toilet rolls is a £572K/yr Amazon United Kingdom market (962K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **72 toilet rolls market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£718K–£898K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**94**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**0%**
- J2O54% - Ribena44% - Lucozade1% - Capri-Sun1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/72-toilet-rolls/trend)
## **Top 72 toilet rolls search terms**
- **ribena**290K/yr+28.8%21.0% conv. - **j20**292K/yr+66.4%13.6% conv. - **j20 cans**97K/yr+71.5%16.6% conv. - **j2o**80K/yr+66.0%15.2% conv. - **j20 orange and passion fruit**37K/yr+114.6%15.0% conv. - **j2o cans**20K/yr+82.8%17.7% conv. - **j20 apple and raspberry**24K/yr+13.1%14.4% conv. - **bottled drinks**11K/yr+57.8%0.7% conv. - **lucozade pink lemonade**9K/yr+44.4%3.9% conv. - **food and drink**12K/yr+25.7%0.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/72-toilet-rolls/search-terms)
## **Top 72 toilet rolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£29K10%£57K15%£86K20%£114K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**J2O Fruit Juice Orange and Passion Fruit 250ml Cans (Pack of 12)**J2O**£5.27**4.7★6,144 rev](https://www.amazon.co.uk/dp/B07D3WJL1M) [2**Ribena Blackcurrant Squash 1.5L Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours | 100% Recycled Plastic Bottle**Ribena**£2.29**4.7★2,364 rev](https://www.amazon.co.uk/dp/B01BHVKALE) [3**J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)**J2O**£5.27**4.7★2,621 rev](https://www.amazon.co.uk/dp/B07D3YY378) [4**J2O Fruit Blend Orange and Passion Fruit 10 x 275ml**J2O**£6.27**4.7★1,150 rev](https://www.amazon.co.uk/dp/B07XZ2YCGZ) [5**Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle**Ribena**£1.57**4.7★2,642 rev](https://www.amazon.co.uk/dp/B010R3MOU8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**J2O Fruit Blend Apple & Mango 4 x 250ml Can**J2O**£2.32**90 rev11mo ago](https://www.amazon.co.uk/dp/B0FKVBTLXB) [**J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)**J2O**£6.96**100 rev1y ago](https://www.amazon.co.uk/dp/B0DW94VYC8) [**Ribena Blackcurrant Juice Drink Cartons - Multipack 6x250ml; Real Fruit; Rich In Vitamin C; No Artificial Colours or flavours ; Perfect For On The Go**Ribena**£1.75**2,364 rev4y ago](https://www.amazon.co.uk/dp/B098XTT7NW) [**J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)**J2O**£6.11**603 rev5y ago](https://www.amazon.co.uk/dp/B07XZ34NX6) [**Lucozade Zero Fizzy Drink Pink Lemonade Flavour Sugar Free Low Calorie 4 Pack 380ml Bottles**Lucozade**£2.11**1,370 rev5y ago](https://www.amazon.co.uk/dp/B091G7FCPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)**J2O**£6.96**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B0DW94VYC8) [**Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle**Ribena**£1.57**4.7★**▲ 50%**](https://www.amazon.co.uk/dp/B010R3MOU8) [**Ribena Pineapple and Passion Fruit Juice Drink No Added Sugar | Real Fruit | Rich in Vitamin C | No Artificial Colours or Flavours | Ready To Drink | 100% Recycled**Ribena**£1.42**4.5★**▲ 46%**](https://www.amazon.co.uk/dp/B07BH54T1S) [**Ribena Blackcurrant Juice Drink 1L Carton Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours**Ribena**£0.90**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B01ASVQNEM) [**J2O Orange & Passion Fruit 250ml Can (Pack of 4)**J2O**£2.13**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B079DD5YNG)
**~~View all trending →~~**
## **What buyers say about 72 toilet rolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Good value for money”*
**Taste-Overall**27%
*“This item is very tasteful”*
**Flavor**9%
*“Great flavour”*
**Freshness**8%
*“Very refreshing”*
**Quality-Overall**7%
*“Amazing quality”*
**Sweetness**4%
*“Sugar free of course”*
**Alcohol Flavor**3%
*“Delicious drink”*
**Advertised Vs Actual Product**3%
*“They were correct description”*
**Size-Overall**2%
*“good size bottle”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Taste-Overall**16%
*“Bad taste”*
**Artificial Sweeteners**13%
*“Has artificial sweetener”*
**Sweetness**9%
*“All I can taste in these is the sweetener they are very fizzy”*
**Dilute/Watery**6%
*“Not the best tastes to me like a cheap dilute”*
**Strength**6%
*“Box to flimsy for heavy cans”*
**Flavor**5%
*“Poor flavour”*
**Quality-Overall**5%
*“not as good as it used to be”*
**Durability**4%
*“Broken and destroyed”*
**Size-Overall**3%
*“Bigger than i thought”*
**Sour**2%
*“TOO MUCH SUGAR - WASTE OF MY MONEY”*
## **Common questions**
- **Is 72 toilet rolls profitable to sell on Amazon United Kingdom?**
- The niche generates £572K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 72 toilet rolls niche?**
- 4 brands and 94 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 72 toilet rolls?**
- Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
- **When does demand for 72 toilet rolls peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the 72 toilet rolls niche?**
- Listings span £0.90–£8.51; the average listing price is £3.59 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.
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