---
title: "Trend — 70% dark chocolate - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/70-dark-chocolate/trend"
last_updated: "2026-07-31T18:25:15.106Z"
locale: en
meta:
  description: "Niche score 48/100 · £119K/yr market · 236K searches/yr · £9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £119K/yr market · 236K searches/yr · £9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 70% dark chocolate - Flapen"
---

# **70% dark chocolate**

**Skip it**

Soft demand (-17.1% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 16Conversion 59Competition 60Returns 100Price range 63Avg price 32Brand share 28Review moat 69Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****747.21**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£1.96–£37.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.84**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£119K**

£119K/yr · 236K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch