---
title: "70% Dark Chocolate — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/70-dark-chocolate"
last_updated: "2026-07-31T16:11:26.484Z"
locale: en
meta:
description: "Niche score 48/100 · £119K/yr market · 236K searches/yr · £9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £119K/yr market · 236K searches/yr · £9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "70% Dark Chocolate — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **70% dark chocolate**
**Skip it**
Soft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 16Conversion 59Competition 60Returns 100Price range 63Avg price 32Brand share 28Review moat 69Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****747.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.96–£37.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.84**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£119K**
£119K/yr · 236K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 70% dark chocolate is a £119K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **70% dark chocolate market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£295K–£394K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#322**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **27%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**87**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**9%**
- Lindt42% - Montezuma30% - HARRIS & JAMES9% - Willie's Cacao4% - Callebaut3% - Green & Black's3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -17.1% search growth over the last 90 days.
12K8KHoliday '24Spike '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/70-dark-chocolate/trend)
## **Top 70% dark chocolate search terms**
- **100% dark chocolate**48K/yr-22.3%7.8% conv. - **70% dark chocolate**39K/yr-27.9%6.6% conv. - **90% dark chocolate**31K/yr-14.2%7.0% conv. - **dark chocolate 70%**16K/yr-1.8%6.5% conv. - **lindt 90 percent dark chocolate**9K/yr+33.7%7.4% conv. - **dark chocolate 90%**7K/yr+20.1%6.0% conv. - **dark chocolate 100%**8K/yr-7.7%6.9% conv. - **100% chocolate**9K/yr-22.8%9.5% conv. - **100 dark chocolate**8K/yr-22.3%5.7% conv. - **lindt dark chocolate 90 percent cocoa**3K/yr+31.7%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/70-dark-chocolate/search-terms)
## **Top 70% dark chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g**Lindt**£2.34**4.6★4,276 rev](https://www.amazon.co.uk/dp/B084R1YXKQ) [2**Montezumas Absolute Black 100% Cocoa Dark Chocolate Gluten Free & Naturally Vegan 90g Bar**Montezuma**£2.44**4.3★1,875 rev](https://www.amazon.co.uk/dp/B0853DVDTW) [3**Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g**Lindt**£2.42**4.6★2,537 rev](https://www.amazon.co.uk/dp/B00A8DM8N6) [4**Montezumas Absolute Black 100% Cocoa Dark Chocolate Orange & Cocoa Nibs Gluten Free & Naturally Vegan 90g Bar**Montezuma**£2.67**4.0★1,029 rev](https://www.amazon.co.uk/dp/B085Y1WZ5N) [5**Lindt Excellence Intense Dark Cacao Chocolate Bar 100g**Lindt**£3.23**4.6★673 rev](https://www.amazon.co.uk/dp/B014PD02B4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harris & James 100% Cacao Chocolate Bar. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.**HARRIS & JAMES**£7.10**101 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2L9JSD) [**Harris & James 100% Cacao Chocolate Bars. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.**HARRIS & JAMES**£20.95**101 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2KF761) [**Willies Cacao - 95% San Vicente Dark Chocolate bar - 40g - Soft Fruit Notes - Single Estate Colombian Cocoa - Vegan - Artisan Made**Willie's Cacao**£3.10**79 rev1y ago](https://www.amazon.co.uk/dp/B0FHJVR9MS) [**Willies Cacao - Pure Gold 100% Cocoa Bar - 40g x 12 - Smooth Nutty Notes - No added sugar - Vegan Chocolate - Artisan Made**Willie's Cacao**£26.04**63 rev3y ago](https://www.amazon.co.uk/dp/B0BYPHYLYH) [**Lindt - Excellence 100% Cocoa Tablet - Deep Black - 50 g**Lindt**£4.41**1,156 rev3y ago](https://www.amazon.co.uk/dp/B07VLFNXFK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lindt - Excellence 100% Cocoa Tablet - Deep Black - 50 g**Lindt**£4.41**4.4★**▲ 190%**](https://www.amazon.co.uk/dp/B07VLFNXFK) [**Lindt Excellence Intense Dark Cacao Chocolate Bar 100g**Lindt**£3.23**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B014PD02B4) [**Lindt Excellence Chocolate Bars (Dark 70% 3 x 100g)**Lindt**£8.02**4.2★**▲ 158%**](https://www.amazon.co.uk/dp/B00PQC5P1Q) [**Lindt Excellence Bar 90% Cocoa Supreme Dark Chocolate Gluten-Free 3.5 Ounce (Pack of 12)**Lindt**£32.81**4.5★**▲ 120%**](https://www.amazon.co.uk/dp/B002RBOCZE) [**Lindt EXCELLENCE 70% Cocoa Dark Chocolate Bar Dark Chocolate Candy 3.5 oz. (12 Pack)**Lindt**£30.27**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B000H26J7E)
**~~View all trending →~~**
## **What buyers say about 70% dark chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Delicious chocolate”*
**Quality-Overall**11%
*“Amazing quality”*
**Sweetness**7%
*“Its smooth, not sickly sweet”*
**Flavor**6%
*“Great flavour”*
**Value For Money**4%
*“Good price”*
**Health Benefits-Overall**3%
*“Good quality healthier chocolate bar”*
**Vegan/Organic**3%
*“by far the best vegan chocolate out there”*
**Nutritional Content**2%
*“He is gluten free”*
**Advertised Vs Actual Product**2%
*“As described”*
**Bitter**2%
*“Good blend of bitter chocolate and other flavours”*
### **What buyers complain about **
**Taste-Overall**27%
*“No mint taste”*
**Value For Money**14%
*“Waste of money”*
**Bitter**9%
*“Extremely bitter”*
**Sweetness**5%
*“Not Sugar Free”*
**Advertised Vs Actual Product**3%
*“the listing should be corrected”*
**Quality-Overall**2%
*“Cheap chocolate masquerading as quality”*
**Size-Overall**2%
*“Just too small”*
**Flavor**2%
*“I found this chocolate tastes like one of those expensive faffy coffees, blended to be rich and fruity”*
**Sour**2%
*“THIS IS NOT SUGAR FREE”*
**Chunk/Clump/Collection**2%
*“The pieces range from larege to massive”*
## **Common questions**
- **Is 70% dark chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 70% dark chocolate niche?**
- 13 brands and 87 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in 70% dark chocolate?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.1%.
- **When does demand for 70% dark chocolate peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the 70% dark chocolate niche?**
- Listings span £1.96–£37.29; the average listing price is £9.84 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.
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