---
title: "Search terms — 60th cake topper - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/60th-cake-topper/search-terms"
last_updated: "2026-07-31T09:32:09.932Z"
locale: en
meta:
  description: "Niche score 56/100 · £62K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £62K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 60th cake topper - Flapen"
---

# **60th cake topper**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 18Conversion 84Competition 86Returns 99Price range 0Avg price 11Brand share 81Review moat 62Quality gap 76

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,008.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£62K**

£62K/yr · 167K searches

**Avg price**

**Bad****£3.95**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.97–£8.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100