---
title: "60 Toilet Rolls — £210K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/60-toilet-rolls"
last_updated: "2026-07-31T13:03:17.725Z"
locale: en
meta:
description: "Niche score 51/100 · £210K/yr market · 78K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £210K/yr market · 78K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "60 Toilet Rolls — £210K/yr Amazon UK Niche (2026) - Flapen"
---
# **60 toilet rolls**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 41Growth 17Conversion 96Competition 55Returns 100Price range 46Avg price 86Brand share 14Review moat 25Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.29**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.95–£23.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£210K**
£210K/yr · 78K searches
**Review moat**
**Bad****4,274.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 60 toilet rolls is a £210K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **60 toilet rolls market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£193K–£241K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **12%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**4%**
- Cusheen86% - Softesse2% - Panda Cuddle2% - Serenity2% - Velvet2% - Andrex2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/60-toilet-rolls/trend)
## **Top 60 toilet rolls search terms**
- **splesh toilet roll**19K/yr+0.0%15.2% conv. - **splesh**19K/yr-9.6%11.2% conv. - **splash toilet roll**9K/yr+4.0%6.9% conv. - **splesh toilet roll 72 pack**7K/yr+2.8%14.7% conv. - **toilet roll 72 pack**6K/yr+1.0%9.2% conv. - **toilet roll bulk buy 3 ply 120 rolls**5K/yr-19.5%6.3% conv. - **splash toilet roll 72 pack**6K/yr-61.8%10.4% conv. - **toilet roll splesh**3K/yr-15.9%20.4% conv. - **presto toilet roll**3K/yr-87.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/60-toilet-rolls/search-terms)
## **Top 60 toilet rolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Splesh by Cusheen Toilet Roll 72 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper**Cusheen**£20.34**4.6★1,058 rev](https://www.amazon.co.uk/dp/B0DN1R4X43) [2**Splesh by Cusheen 3-ply Toilet Roll - Vanilla & Marshmallow Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft**Cusheen**£20.84**4.4★2,970 rev](https://www.amazon.co.uk/dp/B07H17LPV5) [3**Splesh by Cusheen Toilet Roll 72 Rolls - Watermelon Scent Bulk Family Pack | Soft 3 Ply Quilted Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper**Cusheen**£20.54**4.6★1,075 rev](https://www.amazon.co.uk/dp/B08CY1MCD6) [4**Splesh by Cusheen 3-ply Toilet Roll - Unscented (60 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK**Cusheen**£19.21**4.4★10,178 rev](https://www.amazon.co.uk/dp/B06WD1FD7Y) [5**Splesh by Cusheen 3-ply Toilet Roll - Unscented (72 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK**Cusheen**£21.74**4.4★3,564 rev](https://www.amazon.co.uk/dp/B07KRFC8FL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)**Cusheen**£18.40**10,178 rev3mo ago](https://www.amazon.co.uk/dp/B0GY4D6N4W) [**Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft**Cusheen**£21.40**23 rev3mo ago](https://www.amazon.co.uk/dp/B0GVTDN1MX) [**Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count**Misa**£21.56**20 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJZL6T8) [**evoXL Luxury 3-Ply Toilet Tissue 120 Rolls | Soft Quilted Bathroom Tissue | Premium Unscented Toilet Paper for Home Office & Hospitality | Strong Absorbent & Septic Safe**evoXL**£22.08**90 rev8mo ago](https://www.amazon.co.uk/dp/B0G15HR7QD) [**Softesse Toilet Paper 72 Rolls 3 Ply Toilet Rolls Bulk Buy Luxuriously Soft Gentle and Hypoallergenic Sustainable Toilet Rolls - Quilted Toilet Roll for Your Family - Dermatologically Tested (72)**Softesse**£17.25**1,848 rev11mo ago](https://www.amazon.co.uk/dp/B0FN15Q1N4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft**Cusheen**£21.40**4.7★**▲ 405%**](https://www.amazon.co.uk/dp/B0GVTDN1MX) [**Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)**Cusheen**£18.40**4.4★**▲ 404%**](https://www.amazon.co.uk/dp/B0GY4D6N4W) [**Splesh by Cusheen 3-ply Toilet Roll - Soft Quilted Bulk Toilet Rolls Eco-Friendly Toilet Tissue Loo Rolls Made in UK - 72 Rolls (Aloe 36s) & (Lavender 36s)**Cusheen**£20.13**4.2★**▲ 242%**](https://www.amazon.co.uk/dp/B0CW9YWQTY) [**Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count**Misa**£21.56**4.3★**▲ 127%**](https://www.amazon.co.uk/dp/B0GMJZL6T8) [**Splesh by Cusheen Toilet Roll 60 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper**Cusheen**£19.64**4.1★**▲ 111%**](https://www.amazon.co.uk/dp/B0F8484YGH)
**~~View all trending →~~**
## **What buyers say about 60 toilet rolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Great deal”*
**Quality-Overall**23%
*“Decent quality”*
**Soft Feel**7%
*“Soft to the touch”*
**Smell**6%
*“Great smell”*
**Advertised Vs Actual Product**4%
*“as in the description”*
**Thickness**2%
*“Great thick toilet rolls”*
**Durability**2%
*“durable and it lasts for ages compared to a often by shop brought toilet rolls”*
**Size-Overall**2%
*“Great length thanks”*
**Strength**1%
*“Very strong”*
**Comfort-Overall**1%
*“Very comfortable”*
### **What buyers complain about **
**Size-Overall**22%
*“too small”*
**Quality-Overall**17%
*“quality has reduced”*
**Value For Money**11%
*“a little expensive”*
**Thickness**9%
*“Not as thick as expected”*
**Hard Feel**5%
*“Hard”*
**Smell**3%
*“No scent at all”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Durability**2%
*“Then bits would fall of”*
**Shrinkage Resistance**2%
*“They've shrunk”*
**Thin**1%
*“too thin”*
### **Top return reasons **
**Quality-Overall**18%
**Size-Overall**15%
**Value For Money**11%
**Advertised Vs Actual Product**7%
**Thin**6%
**Smell**5%
**Moist/Dry**5%
**Ease Of Cleaning**4%
**Functionality-Overall**3%
**Hard Feel**3%
## **Common questions**
- **Is 60 toilet rolls profitable to sell on Amazon United Kingdom?**
- The niche generates £210K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 60 toilet rolls niche?**
- 10 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 60 toilet rolls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for 60 toilet rolls peak?**
- Demand peaks in Mar–Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the 60 toilet rolls niche?**
- Listings span £4.95–£23.55; the average listing price is £19.29 (sweet spot $15–$100). The average incumbent carries 4,274 reviews — the moat a new listing must climb.
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