---
title: "Trend — 5l beer keg - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/5l-beer-keg/trend"
last_updated: "2026-07-31T12:23:33.044Z"
locale: en
meta:
  description: "Niche score 67/100 · £64K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £64K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 5l beer keg - Flapen"
---

# **5l beer keg**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 95Conversion 13Competition 71Returns 98Price range 62Avg price 95Brand share 67Review moat 97Quality gap 95

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****63.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Incredible****+116.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****£46.04**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£18.85–£149.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£64K**

£64K/yr · 140K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")