---
title: "Search terms — 18 year old single malt whisky - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/18-year-old-single-malt-whisky/search-terms"
last_updated: "2026-07-31T13:12:32.126Z"
locale: en
meta:
  description: "Niche score 45/100 · £3.6M/yr market · 778K searches/yr · £106.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £3.6M/yr market · 778K searches/yr · £106.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 18 year old single malt whisky - Flapen"
---

# **18 year old single malt whisky**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 96Growth 20Conversion 53Competition 33Returns 98Price range 16Avg price 73Brand share 0Review moat 24Quality gap 14

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.6M**

£3.6M/yr · 778K searches

**Avg price**

**Good****£106.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,289.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£11.17–£536.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")