---
title: "Reviews — 120 toilet rolls - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/120-toilet-rolls/reviews"
last_updated: "2026-07-31T16:24:36.063Z"
locale: en
meta:
  description: "Niche score 39/100 · £48K/yr market · 34K searches/yr · £17.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £48K/yr market · 34K searches/yr · £17.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — 120 toilet rolls - Flapen"
---

# **120 toilet rolls**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 17Conversion 80Competition 18Returns 100Price range 45Avg price 81Brand share 8Review moat 41Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£17.52**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£4.95–£23.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,429.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-15.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£48K**

£48K/yr · 34K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand