---
title: "Search terms — 00 flour - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/00-flour/search-terms"
last_updated: "2026-07-31T11:49:44.412Z"
locale: en
meta:
  description: "Niche score 51/100 · £292K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £292K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 00 flour - Flapen"
---

# **00 flour**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 51Growth 54Conversion 95Competition 41Returns 100Price range 32Avg price 38Brand share 4Review moat 65Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****907.47**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+25.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£292K**

£292K/yr · 227K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.56**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.42–£20.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand