---
title: "Yellowstone Merchandise — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/yellowstone-merchandise"
last_updated: "2026-07-31T10:27:48.989Z"
locale: en
meta:
description: "Niche score 43/100 · £41K/yr market · 1.4M searches/yr · £16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £41K/yr market · 1.4M searches/yr · £16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellowstone Merchandise — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **yellowstone merchandise**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 10Growth 32Conversion 2Competition 64Returns 85Price range 61Avg price 79Brand share 29Review moat 75Quality gap 43
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****498.24**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.46–£33.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£41K**
£41K/yr · 1.4M searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, yellowstone merchandise is a £41K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellowstone merchandise market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£33K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,363**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 79%
**Open market**
**11%**
- Y Yellowstone59% - Yellowstone15% - ZENTHACE7% - HYPESTFIT3% - Sxkayxr3% - Winning Moves2% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +5.7% search growth over the last 90 days.
125K75KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/yellowstone-merchandise/trend)
## **Top yellowstone merchandise search terms**
- **yellowstone**1.2M/yr+4.4%0.0% conv. - **yellowstone merchandise**73K/yr+20.0%0.6% conv. - **yellowston**22K/yr-12.0%0.0% conv. - **yellowstone t shirt**10K/yr+494.2%0.6% conv. - **yellow stone**13K/yr+12.3%0.0% conv. - **yellow stone merchandise**6K/yr+85.5%0.7% conv. - **yellowstone merchandise uk**5K/yr+25.8%0.4% conv. - **yellowstone clothing**4K/yr-6.4%0.0% conv. - **yellowstone merch**2K/yr+38.7%0.5% conv. - **yellostone**888/yr+8.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/yellowstone-merchandise/search-terms)
## **Top yellowstone merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Y Yellowstone Mens Grey Short Sleeve Long Leg Pyjama Set | YELLOWSTONE SINCE 1886 Print Sleepwear | Yellowstone Merch**Y Yellowstone**£18.66**4.0★1 rev](https://www.amazon.co.uk/dp/B0FXBRF4PM) [2**Yellowstone Mens Short-Sleeve T-Shirt | Dutton Ranch Official Merchandise of The US TV Show | Stylish and Comfortable Black Tee for Men - XXX-Large**Y Yellowstone**£15.71**4.4★46 rev](https://www.amazon.co.uk/dp/B0CKLV932N) [3**Yellowstone Officially Licensed Premium Trucker Cap (Brown-Khaki)**Yellowstone**£20.79**4.6★401 rev](https://www.amazon.co.uk/dp/B0B94RQD3R) [4**ZENTHACE Mens Warm Sherpa Lined Fleece Plaid Flannel Shirt Jacket(All Sherpa Fleece Lined) Black M**ZENTHACE**£32.34**4.5★8,018 rev](https://www.amazon.co.uk/dp/B083SD6XTM) [5**Yellowstone Mens Pyjama Set | Adults Dutton Ranch Tan Short Sleeve Graphic Tee & Navy All Over Print Long Leg Bottoms PJs | Wear the Brand Western TV Show Apparel | Logo Merchandise Gift for Him**Y Yellowstone**£17.94**4.5★46 rev](https://www.amazon.co.uk/dp/B0CPSTHNNS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Y Yellowstone Mens Grey Short Sleeve Long Leg Pyjama Set | YELLOWSTONE SINCE 1886 Print Sleepwear | Yellowstone Merch**Y Yellowstone**£18.66**1 rev1y ago](https://www.amazon.co.uk/dp/B0FXBRF4PM) [**Yellowstone Arched Logo Unisex T Shirt Black Medium**YELLOWSTONE**£9.94**7 rev1y ago](https://www.amazon.co.uk/dp/B0DVGL2HVM) [**Yellowstone Officially Licensed Barn Women T-Shirt (Navy) Large**Yellowstone**£17.23**92 rev1y ago](https://www.amazon.co.uk/dp/B0B94VFDQ5) [**Sxkayxr Tank Tops for Women 2025 Country Concert Outfits for Women Cute Summer Sleeveless Tops Graphic Tees T Shirts**Sxkayxr**£13.42**1,936 rev1y ago](https://www.amazon.co.uk/dp/B0DSL8LX67) [**Sxkayxr Tank Tops for Women 2025 Country Concert Outfits for Women Cute Summer Sleeveless Tops Graphic Tees T Shirts**Sxkayxr**£13.16**1,936 rev1y ago](https://www.amazon.co.uk/dp/B0DSL8FC43)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZENTHACE Mens Warm Sherpa Lined Fleece Plaid Flannel Shirt Jacket(All Sherpa Fleece Lined) Black M**ZENTHACE**£32.34**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B083SD6XTM) [**JACKETOWN Mens Plaid Shirts Casual Sweatshirt Mens Hoodie Long Sleeve Shirt with Pocket Button Down Mens Checked Shirt Jacket Flannel Shirt Regular Fit 4 Seasons Lumberjack Shirts Blue Beige**JACKETOWN**£16.52**4.3★**▲ 67%**](https://www.amazon.co.uk/dp/B0C4DX7PPJ) [**HYPESTFIT Mens Lightweight Bomber Jacket Color Block Varsity Coat Casual Jacket**HYPESTFIT**£24.38**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0DP92FFR6) [**Yellowstone Mens Short-Sleeve T-Shirt | Dutton Ranch Official Merchandise of The US TV Show | Stylish and Comfortable Black Tee for Men - XXX-Large**Y Yellowstone**£15.71**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0CKLV932N) [**Yellowstone Mens Pyjamas Set Comfortable Cotton Loungewear - Gifts for Him (Orange/Black XL)**Y Yellowstone**£13.62**4.7★**▲ 52%**](https://www.amazon.co.uk/dp/B0DNQJC1M2)
**~~View all trending →~~**
## **What buyers say about yellowstone merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality”*
**Alcohol Flavor**12%
*“Best bourbon on the market”*
**Value For Money**8%
*“The pricing is fair”*
**Gifting Purpose**6%
*“Great birthday present”*
**Comfort-Overall**5%
*“comfortable”*
**Taste-Overall**5%
*“Delicious, smooth bourbon, just perfect”*
**Size-Overall**4%
*“a great size”*
**Durability**4%
*“Good quality and durable”*
**Material Quality**4%
*“Very good quality material”*
**Washability**2%
*“if it washes nice”*
### **What buyers complain about **
**Size-Overall**25%
*“Massively oversized”*
**Quality-Overall**17%
*“Cheap rip off product”*
**Sweat Resistance**8%
*“probably sweat discoloring”*
**Allergies**8%
*“very itchy”*
**Material Quality**8%
*“Lowest quality material”*
### **Top return reasons **
**Size-Overall**51%
**Color**14%
**Material Quality**10%
**Quality-Overall**6%
**Advertised Vs Actual Product**3%
**Wrist Fit**3%
**Design-Overall**3%
**Shoulder Fit**3%
**Print Quality**3%
**Strap/String Quality**1%
## **Common questions**
- **Is yellowstone merchandise profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the yellowstone merchandise niche?**
- 15 brands and 54 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in yellowstone merchandise?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sweat Resistance. The return rate is 1.5%.
- **When does demand for yellowstone merchandise peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the yellowstone merchandise niche?**
- Listings span £3.46–£33.06; the average listing price is £16.55 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.
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