---
title: "Wwe — £478K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/wwe"
last_updated: "2026-07-31T12:03:48.228Z"
locale: en
meta:
description: "Niche score 54/100 · £478K/yr market · 2.1M searches/yr · £17.14 avg price. Soft demand (-19.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £478K/yr market · 2.1M searches/yr · £17.14 avg price. Soft demand (-19.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wwe — £478K/yr Amazon UK Niche (2026) - Flapen"
---
# **wwe**
**Worth a look**
Shows low returns (0.7%), but soft demand (-19.7% this quarter) keeps it on the watch list.
Market size 59Growth 15Conversion 17Competition 89Returns 97Price range 65Avg price 80Brand share 24Review moat 88Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Review moat**
**Great****234.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.56–£38.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£478K**
£478K/yr · 2.1M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wwe is a £478K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wwe market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£343K–£429K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#528**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**483**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 60%
**Open market**
**8%**
- WWE40% - Mattel26% - Popgear19% - Figures Toy Company3% - WOSHUAI2% - Sovanna1% - Open — no brand owns it (10 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/wwe/trend)
## **Top wwe search terms**
- **wwe figures**718K/yr-17.1%0.6% conv. - **wwe**608K/yr-19.4%0.4% conv. - **wrestling figures**125K/yr-18.0%1.2% conv. - **wwe action figures**68K/yr-20.7%0.3% conv. - **wwe toys**102K/yr-27.2%0.6% conv. - **wrestling**79K/yr-12.1%0.2% conv. - **wwe ring**71K/yr-28.9%0.9% conv. - **wwe figure**53K/yr-29.1%0.5% conv. - **wrestling toys**53K/yr-9.9%0.9% conv. - **wwe accessories**27K/yr-29.7%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/wwe/search-terms)
## **Top wwe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£10K4%£19K6%£29K8%£38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 8-9 Years**WWE**£13.98**3.6★10 rev](https://www.amazon.co.uk/dp/B0GX7GV5C7) [2**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 11-12 Years**WWE**£13.73**4.5★12 rev](https://www.amazon.co.uk/dp/B0GXVZCR5W) [3**WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise**Popgear**£9.01**4.8★448 rev](https://www.amazon.co.uk/dp/B0851PGKYZ) [4**WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise**Popgear**£8.22**4.8★448 rev](https://www.amazon.co.uk/dp/B086H1QQ7F) [5**WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise**Popgear**£8.84**4.8★448 rev](https://www.amazon.co.uk/dp/B086H3SB31)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33**Mattel**£29.54**2 rev1mo ago](https://www.amazon.co.uk/dp/B0G44RJJ19) [**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 11-12 Years**WWE**£13.73**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GXVZCR5W) [**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 10-11 Years**WWE**£13.88**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GXVY8K54) [**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 5-6 Years**WWE**£14.11**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GXW19T8D) [**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 7-8 Years**WWE**£13.94**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GXVZ97GL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 5-6 Years**WWE**£14.11**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B0GXW19T8D) [**WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 9-10 Years**WWE**£13.78**3.6★**▲ 138%**](https://www.amazon.co.uk/dp/B0GWRCDBLJ) [**Mattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33**Mattel**£29.54**5.0★**▲ 137%**](https://www.amazon.co.uk/dp/B0G44RJJ19) [**WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 11-12 Years**WWE**£13.73**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0GXVZCR5W) [**WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 8-9 Years**WWE**£13.98**3.6★**▲ 137%**](https://www.amazon.co.uk/dp/B0GX7GV5C7)
**~~View all trending →~~**
## **What buyers say about wwe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Quality item arrived quickly”*
**Value For Money**19%
*“worth it”*
**Size-Overall**14%
*“Adjustable for size so will get good wear out if it for some time to come”*
**Fun/Entertainment Experience**9%
*“my son enjoyed playing”*
**Gifting Purpose**8%
*“Gift”*
**Design-Overall**4%
*“Quality & Design”*
**Advertised Vs Actual Product**3%
*“As described”*
**Strength**3%
*“Really nice good and strong”*
**Collectibles**2%
*“An excellent collectable figure which could be played with as well as dsiplayed”*
**Display-Overall**2%
*“Lovely figure and can't wait to display once I move into my new place”*
### **What buyers complain about **
**Size-Overall**29%
*“Much bigger than I thought it would be”*
**Value For Money**17%
*“the WWE goods are expensive”*
**Durability**12%
*“Legs snapped off within half an hour”*
**Material Quality**9%
*“Cheap and tacky plastic”*
**Color**6%
*“Colour faded”*
**Inflation/Deflation**6%
*“Ballons popped very quickly if not popped the deflated quick”*
**Defective Material/Parts**6%
*“Parts broken easily”*
**Quality-Overall**6%
*“Poor quality”*
**Strength**3%
*“Parts broken within seconds the plastic is flimsy not worth the money at all”*
### **Top return reasons **
**Size-Overall**39%
**Defective Material/Parts**11%
**Gifting Purpose**10%
**Quality-Overall**8%
**Durability**4%
**Product Condition**3%
**Advertised Vs Actual Product**3%
**Frame Quality**3%
**Value For Money**2%
**Scratch Resistance**2%
## **Common questions**
- **Is wwe profitable to sell on Amazon United Kingdom?**
- The niche generates £478K/yr across 75 tracked products. 26 of 44 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the wwe niche?**
- 16 brands and 483 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in wwe?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for wwe peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the wwe niche?**
- Listings span £2.56–£38.51; the average listing price is £17.14 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.
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