---
title: "Wrendale Notebook — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/wrendale-notebook"
last_updated: "2026-07-31T11:19:24.531Z"
locale: en
meta:
description: "Niche score 42/100 · £81K/yr market · 478K searches/yr · £15.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £81K/yr market · 478K searches/yr · £15.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrendale Notebook — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **wrendale notebook**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 8Conversion 14Competition 93Returns 95Price range 73Avg price 76Brand share 2Review moat 73Quality gap 21
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****580.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.98–£41.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£81K**
£81K/yr · 478K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-34.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wrendale notebook is a £81K/yr Amazon United Kingdom market (478K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrendale notebook market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£76K–£92K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,671**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**8 **—flat
**Sellers**
**43**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 61%
**Open market**
**1%**
- Wrendale Designs82% - Pimpernel9% - Royal Worcester5% - ECO CHIC2% - Stoeury1% - STORY OF SHANGHAI1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.2% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/wrendale-notebook/trend)
## **Top wrendale notebook search terms**
- **wrendale**306K/yr-33.5%0.5% conv. - **wrendale gifts**93K/yr-42.9%0.8% conv. - **wrendale designs**56K/yr-23.9%0.6% conv. - **wrendale outlet**9K/yr-27.5%0.3% conv. - **wrendale sale**16K/yr-48.6%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/wrendale-notebook/search-terms)
## **Top wrendale notebook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wrendale Designs - Garden Friends garden animal Weekly & Shopping Planner Pad**Wrendale Designs**£12.11**4.9★34 rev](https://www.amazon.co.uk/dp/B0D6NBT43H) [2**Wrendale Designs by Hannah Dale - Flight of the Bumblebee Lightweight Bee Scarf - 70cm by 190cm**Wrendale Designs**£16.06**4.8★2,117 rev](https://www.amazon.co.uk/dp/B07HGC9LJ8) [3**Wrendale Designs - Set of 4 Tumbler Glasses**Wrendale Designs**£18.40**4.5★182 rev](https://www.amazon.co.uk/dp/B085MKKX7R) [4**Wrendale Designs - Woodlanders Everyday Scarf**Wrendale Designs**£15.84**4.8★2,117 rev](https://www.amazon.co.uk/dp/B07HJDW9YS) [5**Wrendale Designs - Jolly Robin Winter Scarf**Wrendale Designs**£23.11**4.8★541 rev](https://www.amazon.co.uk/dp/B08L71G24Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrendale Designs A Little Red Robbin Posy Jug**Wrendale Designs**£12.33**9 rev12mo ago](https://www.amazon.co.uk/dp/B0FJRVDHMD) [**Wrendale Designs by Hannah Dale Signature Stationery - Stationery Box**Wrendale Designs**£17.38**9 rev1y ago](https://www.amazon.co.uk/dp/B0F9LJJRFJ) [**Wrendale Designs - Woodlanders Owl and Hedgehog Mini Hand Cream Gift Pouch**Wrendale Designs**£12.60**13 rev1y ago](https://www.amazon.co.uk/dp/B0DSJRNNJ9) [**Wrendale Designs - Garden Friends garden animal Weekly & Shopping Planner Pad**Wrendale Designs**£12.11**34 rev2y ago](https://www.amazon.co.uk/dp/B0D6NBT43H) [**Wrendale Designs by Hannah Dale The Country Set Country Animal Tea Coffee Sugar Set**Wrendale Designs**£23.00**83 rev2y ago](https://www.amazon.co.uk/dp/B0CTBG6PR3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wrendale Designs by Hannah Dale - Flight of the Bumblebee Lightweight Bee Scarf - 70cm by 190cm**Wrendale Designs**£16.06**4.8★**▲ 459%**](https://www.amazon.co.uk/dp/B07HGC9LJ8) [**Wrendale Designs by Hannah Dale - A Dogs House Lightweight Dog Scarf - 70cm by 190cm**Wrendale Designs**£15.58**4.8★**▲ 449%**](https://www.amazon.co.uk/dp/B074H989PH) [**Wrendale Designs By Hannah Dale - Woodland Set of 3 Herb Pots and Tray**Wrendale Designs**£18.84**5.0★**▲ 440%**](https://www.amazon.co.uk/dp/B0GK9PCS34) [**Wrendale Designs - A Dogs Life Winter Scarf**Wrendale Designs**£22.98**4.8★**▲ 424%**](https://www.amazon.co.uk/dp/B09GVST6LK) [**Wrendale Designs by Hannah Dale - Glamour Puss Lightweight Cat Scarf - 70cm by 190cm**Wrendale Designs**£16.15**4.8★**▲ 403%**](https://www.amazon.co.uk/dp/B07H9G4KXG)
**~~View all trending →~~**
## **What buyers say about wrendale notebook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“coasters are very good quality”*
**Design-Overall**14%
*“Clear design”*
**Gifting Purpose**9%
*“Charming gift”*
**Value For Money**6%
*“very good price”*
**Size-Overall**5%
*“They are just the right size”*
**Color**5%
*“good colours”*
**Advertised Vs Actual Product**4%
*“Better than anticipated”*
**Ease Of Cleaning**3%
*“They are wiping nice”*
**Collectibles**3%
*“Good to store greetings cards”*
**Comfort-Overall**3%
*“So comfy”*
### **What buyers complain about **
**Size-Overall**28%
*“Very small”*
**Value For Money**12%
*“a tad expensive”*
**Quality-Overall**8%
*“Arrived three dents no longer going to use amazon too many item damaged or poor quality”*
**Stain Resistance**6%
*“already have some stains on them”*
**Durability**5%
*“Doesn't last long”*
**Thickness**5%
*“extremely thin and easily scratched and broken”*
**Advertised Vs Actual Product**4%
*“Did not arrive with advertised gift bag”*
**Machine Wash Suitability**3%
*“after I had washed them they shrunk”*
**Handle Quality**3%
*“handle where not right”*
**Color**2%
*“No colour choice”*
### **Top return reasons **
**Size-Overall**47%
**Defective Material/Parts**8%
**Color**5%
**Quality-Overall**4%
**Value For Money**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Product Condition**2%
## **Common questions**
- **Is wrendale notebook profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 83 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wrendale notebook niche?**
- 8 brands and 43 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in wrendale notebook?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.0%.
- **When does demand for wrendale notebook peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the wrendale notebook niche?**
- Listings span £4.98–£41.60; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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