---
title: "Products — world of warcraft - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/world-of-warcraft/products"
last_updated: "2026-07-31T12:47:07.840Z"
locale: en
meta:
  description: "Niche score 40/100 · £43K/yr market · 177K searches/yr · £23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £43K/yr market · 177K searches/yr · £23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — world of warcraft - Flapen"
---

# **world of warcraft**

**Skip it**

Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 4Conversion 13Competition 63Returns 79Price range 87Avg price 95Brand share 35Review moat 94Quality gap 18

**Avg price**

**Incredible****£23.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****123.41**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£9.72–£60.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£43K**

£43K/yr · 177K searches

**Growth**

**Bad****-41.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")