---
title: "Search terms — womens swim shorts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/womens-swim-shorts/search-terms"
last_updated: "2026-07-31T22:49:54.564Z"
locale: en
meta:
  description: "Niche score 54/100 · £76K/yr market · 691K searches/yr · £13.18 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £76K/yr market · 691K searches/yr · £13.18 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — womens swim shorts - Flapen"
---

# **womens swim shorts**

**Worth a look**

Shows demand growing +107.2% this quarter, but weak search conversion (0.8%) keeps it on the watch list.

Market size 19Growth 94Conversion 10Competition 84Returns 13Price range 41Avg price 60Brand share 57Review moat 77Quality gap 76

**Growth**

**Great****+107.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Great****467.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.18**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£5.85–£21.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£76K**

£76K/yr · 691K searches

**Returns**

**Bad****8.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")