---
title: "Womens Swim Shorts — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/womens-swim-shorts"
last_updated: "2026-07-31T11:41:49.342Z"
locale: en
meta:
description: "Niche score 54/100 · £76K/yr market · 691K searches/yr · £13.18 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £76K/yr market · 691K searches/yr · £13.18 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Womens Swim Shorts — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **womens swim shorts**
**Worth a look**
Shows demand growing +107.2% this quarter, but weak search conversion (0.8%) keeps it on the watch list.
Market size 19Growth 94Conversion 10Competition 84Returns 13Price range 41Avg price 60Brand share 57Review moat 77Quality gap 76
**Growth**
**Great****+107.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****467.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.85–£21.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£76K**
£76K/yr · 691K searches
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, womens swim shorts is a £76K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **womens swim shorts market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£66K–£79K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 61%
**Open market**
**25%**
- baleaf44% - Mayoii7% - APTRO7% - Lancry7% - Ekouaer6% - InfiniZer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +107.2% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/womens-swim-shorts/trend)
## **Top womens swim shorts search terms**
- **swim shorts women**177K/yr+104.6%0.4% conv. - **womens swim shorts**137K/yr+96.5%0.4% conv. - **swimming shorts womens**59K/yr+82.8%0.4% conv. - **ladies swim shorts**55K/yr+90.1%0.4% conv. - **bikini shorts**36K/yr+157.3%0.2% conv. - **swim shorts for women**23K/yr+130.6%0.3% conv. - **womens swimming shorts**31K/yr+82.4%0.6% conv. - **womens board shorts**21K/yr+226.7%0.1% conv. - **board shorts womens**19K/yr+243.8%0.1% conv. - **beach shorts women**18K/yr+165.1%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/womens-swim-shorts/search-terms)
## **Top womens swim shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**baleaf Swim Shorts Womens Tummy Control High Waisted Swimming Board Shorts with Pockets Liner Quick Dry 3 UPF 50+ Black L**baleaf**£13.73**4.4★4,330 rev](https://www.amazon.co.uk/dp/B0BMLG4ZXT) [2**Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)**Mayoii**£8.23**4.4★26 rev](https://www.amazon.co.uk/dp/B0GLNFXC6K) [3**baleaf Swim Shorts Women 4 High Waisted Quick Dry with Zipper Pockets Tummy Control Swimming Bottoms for Surfing Summer Beach Black L**baleaf**£15.74**4.6★58 rev](https://www.amazon.co.uk/dp/B0G1SKG62C) [4**APTRO Women Swim Shorts Board Shorts Swimming Surf Beach Shorts Bikini Bottoms Quick Dry Ladies Swim Trunks Black WS292 M**APTRO**£12.57**4.0★38 rev](https://www.amazon.co.uk/dp/B0DKXB5KVN) [5**Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M**Ekouaer**£13.74**4.3★145 rev](https://www.amazon.co.uk/dp/B0G3Q5NG2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)**Mayoii**£8.23**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GLNFXC6K) [**LXEASYGO Swim Shorts Women with Pockets Quick Dry 2 in 1 Swimming Board Shorts Ladies High Waisted Swimsuit Bottom (UK Alpha M Regular Regular Black)**LXEASYGO**£9.83**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GKNHLDDH) [**InfiniZer Swim Shorts Women High Waisted Tummy Control Womens Swimming Board Shorts Quick Dry UPF 50+ Swimsuit Bottoms for Women with Liner and Pockets (UK Alpha XL Regular Regular Black)**InfiniZer**£7.43**27 rev6mo ago](https://www.amazon.co.uk/dp/B0GFV4PSV3) [**InfiniZer Swim Shorts Women High Waisted Tummy Control Womens Swimming Board Shorts Quick Dry UPF 50+ Swimsuit Bottoms for Women with Liner and Pockets (UK Alpha XXL Regular Regular Black)**InfiniZer**£7.41**27 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVFQFTT) [**Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M**Ekouaer**£13.74**145 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q5NG2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)**Mayoii**£8.23**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B0GLNFXC6K) [**LXEASYGO Swim Shorts Women with Pockets Quick Dry 2 in 1 Swimming Board Shorts Ladies High Waisted Swimsuit Bottom (UK Alpha M Regular Regular Black)**LXEASYGO**£9.83**4.2★**▲ 22%**](https://www.amazon.co.uk/dp/B0GKNHLDDH) [**Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M**Ekouaer**£13.74**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B0G3Q5NG2W) [**baleaf Swim Shorts Women 4 High Waisted Quick Dry with Zipper Pockets Tummy Control Swimming Bottoms for Surfing Summer Beach Black L**baleaf**£15.74**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0G1SKG62C) [**baleaf Womens 11 Bermuda Swim Shorts High Waisted Beach Board Shorts with Pockets Quick Dry Drawstring Swimming Bottoms Black L**baleaf**£21.15**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B0FZ9SLZKS)
**~~View all trending →~~**
## **What buyers say about womens swim shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Size is reliable”*
**Comfort-Overall**11%
*“extremely comfortable”*
**Quality-Overall**11%
*“they are well made”*
**Material Quality**6%
*“a stylish look with comfortable material”*
**Shape/Style**5%
*“Love the style”*
**Exercise/Sports Suitability**5%
*“Could work very well for sports too I imagine”*
**Value For Money**4%
*“Good value”*
**Quick Drying**4%
*“dry really fast”*
**Stretchability/Expandability/Elasticity**3%
*“comfortable stretch material”*
**Waist Fit**2%
*“the high waist”*
### **What buyers complain about **
**Size-Overall**23%
*“Too small”*
**Thigh Fit**7%
*“Good quality and will be getting the same pair in a size up - These come up quite tight on the thigh”*
**Quality-Overall**5%
*“The quality is not amazing”*
**Shape/Style**3%
*“lost all shape”*
**Drying Time**3%
*“Only downside is they take a lot longer to dry out”*
**Material Quality**3%
*“It is taking up A lot of fabric”*
**Thickness**3%
*“I agree, thin”*
**Color**2%
*“I just wish for that reason they came in different colours”*
**Comfort-Overall**1%
*“doesn't feel comfortable for me”*
**Waist High**1%
*“High waisted”*
### **Top return reasons **
**Size-Overall**66%
**Length**8%
**Waist Fit**4%
**Material Quality**3%
**Shape/Style**3%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Pockets/Compartments**1%
**Waist High**1%
## **Common questions**
- **Is womens swim shorts profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 58 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +107.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the womens swim shorts niche?**
- 19 brands and 30 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in womens swim shorts?**
- Top complaints mined from reviews: Size-Overall, Thigh Fit, Quality-Overall. The return rate is 8.3% — above our launch gate.
- **When does demand for womens swim shorts peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the womens swim shorts niche?**
- Listings span £5.85–£21.33; the average listing price is £13.18 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.
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