---
title: "Search terms — womens pyjamas - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/womens-pyjamas/search-terms"
last_updated: "2026-07-31T14:37:08.186Z"
locale: en
meta:
  description: "Niche score 54/100 · £447K/yr market · 5.5M searches/yr · £12.64 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £447K/yr market · 5.5M searches/yr · £12.64 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — womens pyjamas - Flapen"
---

# **womens pyjamas**

**Worth a look**

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Market size 57Growth 15Conversion 8Competition 96Returns 57Price range 43Avg price 55Brand share 86Review moat 69Quality gap 53

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****734.46**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£447K**

£447K/yr · 5.5M searches

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£12.64**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£6.23–£21.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")