---
title: "Search terms — womens pyjama bottoms - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/womens-pyjama-bottoms/search-terms"
last_updated: "2026-07-31T17:17:04.942Z"
locale: en
meta:
  description: "Niche score 47/100 · £21K/yr market · 382K searches/yr · £13.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £21K/yr market · 382K searches/yr · £13.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — womens pyjama bottoms - Flapen"
---

# **womens pyjama bottoms**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 14Conversion 5Competition 94Returns 44Price range 67Avg price 59Brand share 84Review moat 69Quality gap 68

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****737.81**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£7.46–£30.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.06**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-21.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£21K**

£21K/yr · 382K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")