---
title: "Trend — womens oversized hoodie - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/womens-oversized-hoodie/trend"
last_updated: "2026-07-31T16:28:34.062Z"
locale: en
meta:
  description: "Niche score 51/100 · £14K/yr market · 105K searches/yr · £16.61 avg price. Soft demand (-45.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £14K/yr market · 105K searches/yr · £16.61 avg price. Soft demand (-45.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — womens oversized hoodie - Flapen"
---

# **womens oversized hoodie**

**Worth a look**

Shows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-45.9% this quarter) keeps it on the watch list.

Market size 4Growth 2Conversion 10Competition 95Returns 87Price range 72Avg price 79Brand share 94Review moat 54Quality gap 63

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.61**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.81–£38.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,351.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£14K**

£14K/yr · 105K searches

**Growth**

**Bad****-45.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")