---
title: "Wolverine Costume — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/wolverine-costume"
last_updated: "2026-07-31T11:22:28.376Z"
locale: en
meta:
description: "Niche score 27/100 · £19K/yr market · 80K searches/yr · £21.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · £19K/yr market · 80K searches/yr · £21.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wolverine Costume — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **wolverine costume**
**Skip it**
Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 14Competition 7Returns 66Price range 71Avg price 92Brand share 0Review moat 82Quality gap 53
**Avg price**
**Great****£21.85**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****354.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.81–£34.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£19K**
£19K/yr · 80K searches
**Growth**
**Bad****-49.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wolverine costume is a £19K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 27/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wolverine costume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£22K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#895**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Rubies47% - Official47% - Marvel3% - Bemodst3%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -49.3% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 29.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/wolverine-costume/trend)
## **Top wolverine costume search terms**
- **wolverine costume**50K/yr-42.5%0.8% conv. - **wolverine costume kids**15K/yr-71.2%1.8% conv. - **wolverine costume adult**6K/yr+2.5%0.6% conv. - **wolverine kids costume**5K/yr-52.6%1.9% conv. - **kids wolverine costume**4K/yr-61.2%2.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/wolverine-costume/search-terms)
## **Top wolverine costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£94010%£2K15%£3K20%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Wolverine Yellow Fleece Bathrobe**Official**£34.97**0.0★0 rev](https://www.amazon.co.uk/dp/B00OW2VZ3I) [2**Rubies 1001390S Deadpool Wolverine Adult Fancy Dress Men Multicoloured S Halloween**Rubies**£26.89**4.4★182 rev](https://www.amazon.co.uk/dp/B0D8J5KQ5R) [3**Rubies Official Marvel Wolverine Childrens Costume Kids Fancy Dress Size 5-6 Halloween**Rubies**£18.16**4.6★234 rev](https://www.amazon.co.uk/dp/B0D92CGGT2) [4**Rubies Official Marvel Wolverine Childrens Costume Kids Fancy Dress Size 3-4 Halloween**Rubies**£18.72**4.6★234 rev](https://www.amazon.co.uk/dp/B0D92C9GX2) [5**Rubies 1001390M Deadpool Wolverine Adult Fancy Dress Men Multicoloured M Halloween**Rubies**£26.79**4.4★182 rev](https://www.amazon.co.uk/dp/B0D84CDYWG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Deadpool & Wolverine Mens T-Shirt | Adults Black Short Sleeve Heart Chain Best Friends Graphic Tee | Superhero Comedy Fan Apparel Top | 2024 Movie Comic Book Merchandise Gift**Marvel**£16.62**96 rev2y ago](https://www.amazon.co.uk/dp/B0D9WJ66VQ) [**Rubies Official Marvel Wolverine Childrens Costume Kids Fancy Dress Size 3-4 Halloween**Rubies**£18.72**234 rev2y ago](https://www.amazon.co.uk/dp/B0D92C9GX2) [**Rubies Official Marvel Wolverine Childrens Costume Kids Fancy Dress Size 5-6 Halloween**Rubies**£18.16**234 rev2y ago](https://www.amazon.co.uk/dp/B0D92CGGT2) [**Rubies 1001390S Deadpool Wolverine Adult Fancy Dress Men Multicoloured S Halloween**Rubies**£26.89**182 rev2y ago](https://www.amazon.co.uk/dp/B0D8J5KQ5R) [**Rubies 1001390M Deadpool Wolverine Adult Fancy Dress Men Multicoloured M Halloween**Rubies**£26.79**182 rev2y ago](https://www.amazon.co.uk/dp/B0D84CDYWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Deadpool & Wolverine Mens T-Shirt | Adults Black Short Sleeve Heart Chain Best Friends Graphic Tee | Superhero Comedy Fan Apparel Top | 2024 Movie Comic Book Merchandise Gift**Marvel**£16.62**4.6★**▲ 269%**](https://www.amazon.co.uk/dp/B0D9WJ66VQ) [**Marvel Wolverine Yellow Fleece Bathrobe**Official**£34.97**0.0★**▲ 196%**](https://www.amazon.co.uk/dp/B00OW2VZ3I) [**Bemodst Wolf Wolverine 3 Long Claws Plastic Action Figure Toys Cosplay Props For Kids**Bemodst**£6.81**4.0★**▼ 15%**](https://www.amazon.co.uk/dp/B076ZXF7LZ) [**Rubies 1001390M Deadpool Wolverine Adult Fancy Dress Men Multicoloured M Halloween**Rubies**£26.79**4.4★**▼ 15%**](https://www.amazon.co.uk/dp/B0D84CDYWG) [**Rubies Official Marvel Wolverine Childrens Costume Kids Fancy Dress Size 5-6 Halloween**Rubies**£18.16**4.6★**▼ 36%**](https://www.amazon.co.uk/dp/B0D92CGGT2)
**~~View all trending →~~**
## **What buyers say about wolverine costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“Sizing was perfect”*
**Quality-Overall**38%
*“costume quality was very good for the price paid”*
**Value For Money**6%
*“Great for the price”*
**Fun/Entertainment Experience**4%
*“The kids also enjoyed the costume”*
### **What buyers complain about **
**Allergies**25%
*“Velcro on the back is quite itchy”*
**Durability**17%
*“It does not feel too durable”*
### **Top return reasons **
**Size-Overall**76%
**Quality-Overall**10%
**Defective Material/Parts**5%
**Functionality-Overall**3%
**Durability**2%
**Shape/Style**2%
**Product Condition**1%
**Material Quality**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is wolverine costume profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 8 tracked products. 90-day search growth is -49.3%. Flapen's verdict: Skip it (27/100).
- **How competitive is the wolverine costume niche?**
- 4 brands and 25 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wolverine costume?**
- Top complaints mined from reviews: Allergies, Durability. The return rate is 2.4%.
- **When does demand for wolverine costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 29.9× the quietest.
- **What does it cost to enter the wolverine costume niche?**
- Listings span £6.81–£34.97; the average listing price is £21.85 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.
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