[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-fashion-wicked-for-good":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":216,"demand":221,"seasonality":311,"brandShare":312,"products":330,"feedback":394,"searchTerms":464,"related":468,"lastUpdated":167},"f0c45f30-7d60-46e8-858b-90ab009a1aeb","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":162,"brandCountYearAgo":151,"sellerCount":168,"signals":169,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":135,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":159,"oosRate":172},117149,303016,111.0621,-0.8418,0.021,0.932,1,4.73,600,18.41,8.14,32.76,7,4000,0.7143,0.015,2,5,"wicked for good","wicked-for-good","\u002Fresearch\u002Fuk\u002Ffashion\u002Fwicked-for-good","Girls","2026-07-23T03:50:23.206791+00:00",111,[170],"low_review_barrier",394,0,3000,100,250,55230,73640,191,{"score":180,"verdict":181,"components":182},29,"skip",[183,188,190,194,197,199,202,207,210,213],{"key":184,"score":185,"weight":186,"raw":187},"marketSize",27,0.15,117149.02,{"key":189,"score":172,"weight":186,"raw":148},"growth",{"key":191,"score":192,"weight":193,"raw":149},"conversion",26,0.1,{"key":195,"score":196,"weight":186,"raw":150},"competition",6,{"key":198,"score":172,"weight":193,"raw":151},"brandShare",{"key":200,"score":201,"weight":193,"raw":152},"qualityGap",17,{"key":203,"score":204,"weight":205,"raw":206},"reviewMoat",72,0.05,600.14,{"key":208,"score":209,"weight":193,"raw":160},"returns",85,{"key":211,"score":212,"weight":205,"raw":154},"avgPrice",84,{"key":214,"score":204,"weight":205,"raw":215},"priceRange",0.7213647441104792,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":310},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307],{"week":224,"volume":225},"2026-01-04",45296,{"week":227,"volume":228},"2026-01-11",15756,{"week":230,"volume":231},"2026-01-18",12837,{"week":233,"volume":234},"2026-01-25",11896,{"week":236,"volume":237},"2026-02-01",8916,{"week":239,"volume":240},"2026-02-08",6337,{"week":242,"volume":243},"2026-02-15",5120,{"week":245,"volume":246},"2026-02-22",4712,{"week":248,"volume":249},"2026-03-01",4851,{"week":251,"volume":252},"2026-03-08",4054,{"week":254,"volume":255},"2026-03-15",4105,{"week":257,"volume":258},"2026-03-22",2168,{"week":260,"volume":261},"2026-03-29",1842,{"week":263,"volume":264},"2026-04-05",2172,{"week":266,"volume":267},"2026-04-12",1692,{"week":269,"volume":270},"2026-04-19",982,{"week":272,"volume":273},"2026-04-26",804,{"week":275,"volume":276},"2026-05-03",797,{"week":278,"volume":279},"2026-05-10",916,{"week":281,"volume":282},"2026-05-17",914,{"week":284,"volume":285},"2026-05-24",789,{"week":287,"volume":288},"2026-05-31",688,{"week":290,"volume":291},"2026-06-07",754,{"week":293,"volume":294},"2026-06-14",662,{"week":296,"volume":297},"2026-06-21",548,{"week":299,"volume":300},"2026-06-28",670,{"week":302,"volume":303},"2026-07-05",563,{"week":305,"volume":306},"2026-07-12",585,{"week":308,"volume":309},"2026-07-19",619,false,null,{"top":313,"otherBrandCount":172,"otherClickShare":329},[314,317,320,323,326],{"brand":315,"clickShare":316},"Wicked",0.6763,{"brand":318,"clickShare":319},"UltraByEasyPeasyStore",0.178,{"brand":321,"clickShare":322},"Funko",0.0776,{"brand":324,"clickShare":325},"Mattel",0.0356,{"brand":327,"clickShare":328},"Ariana Grande",0.0324,0.00009999999999998899,[331,342,349,358,368,376,384],{"asin":332,"title":333,"brand":315,"imageUrl":334,"price":335,"rating":336,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B0FW56DMKF","Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WXlg4A6HL.jpg",20.12,4.8,67,0.4854,0.0729,"2025-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW56DMKF",{"asin":343,"title":344,"brand":315,"imageUrl":334,"price":345,"rating":336,"reviews":337,"clickShare90":346,"clickShare360":347,"launchDate":340,"amazonUrl":348},"B0FW5241TP","Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years",19.97,0.1909,0.0244,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW5241TP",{"asin":350,"title":351,"brand":318,"imageUrl":352,"price":155,"rating":353,"reviews":354,"clickShare90":319,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B09NT6475Z","Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AnzhqxAKL.jpg",4.2,482,0.0195,"2015-03-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NT6475Z",{"asin":359,"title":360,"brand":321,"imageUrl":361,"price":362,"rating":336,"reviews":363,"clickShare90":364,"clickShare360":365,"launchDate":366,"amazonUrl":367},"B0DSWG6SMS","Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rdovk+4IL.jpg",10.6,768,0.0388,0.44,"2025-08-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DSWG6SMS",{"asin":369,"title":370,"brand":321,"imageUrl":371,"price":372,"rating":336,"reviews":373,"clickShare90":364,"clickShare360":374,"launchDate":366,"amazonUrl":375},"B0DSWGJJ2H","Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H4d9RNRFL.jpg",8.97,437,0.3053,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DSWGJJ2H",{"asin":377,"title":378,"brand":324,"imageUrl":379,"price":156,"rating":336,"reviews":380,"clickShare90":325,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B0DN6FVB27","Mattel Universal Pictures Wicked: For Good Glinda Upland Doll","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PNWOBgtZL.jpg",2312,0.1344,"2025-07-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DN6FVB27",{"asin":385,"title":386,"brand":327,"imageUrl":387,"price":388,"rating":389,"reviews":390,"clickShare90":328,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B0FL3KX7WV","Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21sgNLB+kOL.jpg",28.3,4.9,68,0.0035,"2026-03-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FL3KX7WV",{"love":395,"hate":439,"returnReasons":445},[396,403,410,417,422,426,430,434],{"topic":397,"percentOfMentions":398,"verbatims":399},"Quality-Overall",0.2857,[400,401,402],"Arrive on time great quality","Great quality item","Product itself is ok",{"topic":404,"percentOfMentions":405,"verbatims":406},"Gifting Purpose",0.2143,[407,408,409],"Great present","Brilliant Birthday gift","So this is which she chose for a Christmas present",{"topic":411,"percentOfMentions":412,"verbatims":413},"Advertised Vs Actual Product",0.1429,[414,415,416],"As described","Just what she wanted","As described, perfect for wicked fans",{"topic":418,"percentOfMentions":419,"verbatims":420},"Smell",0.07139999999999999,[421],"I was so impressed with the fragrance",{"topic":423,"percentOfMentions":419,"verbatims":424},"Value For Money",[425],"Rally good and looks grait with my wicked pop figures and came very fast well worth it",{"topic":427,"percentOfMentions":419,"verbatims":428},"Strength",[429],"Strong",{"topic":431,"percentOfMentions":419,"verbatims":432},"Collectibles",[433],"Perfect collectible gift for my girl for Christmas",{"topic":435,"percentOfMentions":436,"verbatims":437},"Size-Overall",0.035699999999999996,[438],"just the right size for any display cabinet",[440],{"topic":404,"percentOfMentions":441,"verbatims":442},0.75,[443,444],"as this is a present it is annoying","not great as it was supposed to be a gift",[446,449,451,454,456,457,459,461,463],{"reason":447,"pct":448},"Defective Material\u002FParts",0.5,{"reason":404,"pct":450},0.1316,{"reason":452,"pct":453},"Shape\u002FStyle",0.0526,{"reason":455,"pct":453},"Adhesion\u002FStickiness",{"reason":423,"pct":453},{"reason":458,"pct":453},"Durability",{"reason":460,"pct":453},"Scratch Resistance",{"reason":462,"pct":453},"Arm Fit",{"reason":418,"pct":453},[465],{"term":163,"volume":466,"growthQoq":467,"conversionRate":172},280507,-0.8667,[469,476,483,488,493,498],{"title":470,"href":471,"score":472,"verdict":473,"marketSize":474,"growth90":475},"mens boxers","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-boxers",69,"launch",2827603.18,0.2133,{"title":477,"href":478,"score":479,"verdict":480,"marketSize":481,"growth90":482},"sporran","\u002Fresearch\u002Fuk\u002Ffashion\u002Fsporran",70,"watch",66605.18,1.6634,{"title":484,"href":485,"score":479,"verdict":480,"marketSize":486,"growth90":487},"racer back bra clip","\u002Fresearch\u002Fuk\u002Ffashion\u002Fracer-back-bra-clip",52030.19,1.8155,{"title":489,"href":490,"score":479,"verdict":480,"marketSize":491,"growth90":492},"aviator sunglasses","\u002Fresearch\u002Fuk\u002Ffashion\u002Faviator-sunglasses",195196.21,1.0066,{"title":494,"href":495,"score":479,"verdict":480,"marketSize":496,"growth90":497},"gifts for colleagues","\u002Fresearch\u002Fuk\u002Ffashion\u002Fgifts-for-colleagues",117330.57,1.1403,{"title":499,"href":500,"score":479,"verdict":480,"marketSize":501,"growth90":502},"mens shorts","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-shorts",679369.76,2.2073]