---
title: "Wicked for Good — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/wicked-for-good"
last_updated: "2026-07-31T19:47:06.141Z"
locale: en
meta:
description: "Niche score 29/100 · £117K/yr market · 303K searches/yr · £18.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £117K/yr market · 303K searches/yr · £18.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked for Good — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **wicked for good**
**Skip it**
Soft demand (-84.2% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 26Competition 6Returns 85Price range 72Avg price 84Brand share 0Review moat 72Quality gap 17
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****600.14**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.14–£32.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£117K**
£117K/yr · 303K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-84.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, wicked for good is a £117K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked for good market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£55K–£74K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#394**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Wicked68% - UltraByEasyPeasyStore18% - Funko8% - Mattel4% - Ariana Grande3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -84.2% search growth over the last 90 days.
45K35KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/wicked-for-good/trend)
## **Top wicked for good products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£35K45%£53K60%£70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years**Wicked**£20.12**4.8★67 rev](https://www.amazon.co.uk/dp/B0FW56DMKF) [2**Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years**Wicked**£19.97**4.8★67 rev](https://www.amazon.co.uk/dp/B0FW5241TP) [3**Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses**UltraByEasyPeasyStore**£8.14**4.2★482 rev](https://www.amazon.co.uk/dp/B09NT6475Z) [4**Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display**Funko**£10.60**4.8★768 rev](https://www.amazon.co.uk/dp/B0DSWG6SMS) [5**Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£8.97**4.8★437 rev](https://www.amazon.co.uk/dp/B0DSWGJJ2H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women**Ariana Grande**£28.30**68 rev4mo ago](https://www.amazon.co.uk/dp/B0FL3KX7WV) [**Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years**Wicked**£20.12**67 rev9mo ago](https://www.amazon.co.uk/dp/B0FW56DMKF) [**Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years**Wicked**£19.97**67 rev9mo ago](https://www.amazon.co.uk/dp/B0FW5241TP) [**Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display**Funko**£10.60**768 rev11mo ago](https://www.amazon.co.uk/dp/B0DSWG6SMS) [**Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£8.97**437 rev11mo ago](https://www.amazon.co.uk/dp/B0DSWGJJ2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women**Ariana Grande**£28.30**4.9★**▲ 826%**](https://www.amazon.co.uk/dp/B0FL3KX7WV) [**Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses**UltraByEasyPeasyStore**£8.14**4.2★**▲ 813%**](https://www.amazon.co.uk/dp/B09NT6475Z) [**Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years**Wicked**£19.97**4.8★**▲ 682%**](https://www.amazon.co.uk/dp/B0FW5241TP) [**Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years**Wicked**£20.12**4.8★**▲ 566%**](https://www.amazon.co.uk/dp/B0FW56DMKF) [**Mattel Universal Pictures Wicked: For Good Glinda Upland Doll**Mattel**£32.76**4.8★**▼ 74%**](https://www.amazon.co.uk/dp/B0DN6FVB27)
**~~View all trending →~~**
## **What buyers say about wicked for good**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Arrive on time great quality”*
**Gifting Purpose**21%
*“Great present”*
**Advertised Vs Actual Product**14%
*“As described”*
**Smell**7%
*“I was so impressed with the fragrance”*
**Value For Money**7%
*“Rally good and looks grait with my wicked pop figures and came very fast well worth it”*
**Strength**7%
*“Strong”*
**Collectibles**7%
*“Perfect collectible gift for my girl for Christmas”*
**Size-Overall**4%
*“just the right size for any display cabinet”*
### **What buyers complain about **
**Gifting Purpose**75%
*“as this is a present it is annoying”*
### **Top return reasons **
**Defective Material/Parts**50%
**Gifting Purpose**13%
**Shape/Style**5%
**Adhesion/Stickiness**5%
**Value For Money**5%
**Durability**5%
**Scratch Resistance**5%
**Arm Fit**5%
**Smell**5%
## **Common questions**
- **Is wicked for good profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 7 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -84.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the wicked for good niche?**
- 5 brands and 111 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wicked for good?**
- Top complaints mined from reviews: Gifting Purpose. The return rate is 1.5%.
- **What does it cost to enter the wicked for good niche?**
- Listings span £8.14–£32.76; the average listing price is £18.41 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.
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