---
title: "Search terms — white t shirt women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/white-t-shirt-women/search-terms"
last_updated: "2026-07-31T21:52:56.349Z"
locale: en
meta:
  description: "Niche score 59/100 · £66K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £66K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white t shirt women - Flapen"
---

# **white t shirt women**

**Worth a look**

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 90Conversion 16Competition 95Returns 56Price range 24Avg price 27Brand share 89Review moat 43Quality gap 78

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Growth**

**Great****+97.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,198.53**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£9.28**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.84–£18.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£66K**

£66K/yr · 560K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")