---
title: "Trend — white shorts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/white-shorts/trend"
last_updated: "2026-07-31T18:50:13.359Z"
locale: en
meta:
  description: "Niche score 64/100 · £83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white shorts - Flapen"
---

# **white shorts**

**Worth a look**

Shows demand growing +221.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 98Conversion 29Competition 92Returns 60Price range 29Avg price 39Brand share 95Review moat 47Quality gap 82

**Growth**

**Incredible****+221.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,837.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.90–£19.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£83K**

£83K/yr · 330K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")