---
title: "White Shorts — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/white-shorts"
last_updated: "2026-07-31T12:59:03.512Z"
locale: en
meta:
description: "Niche score 64/100 · £83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Shorts — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **white shorts**
**Worth a look**
Shows demand growing +221.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 98Conversion 29Competition 92Returns 60Price range 29Avg price 39Brand share 95Review moat 47Quality gap 82
**Growth**
**Incredible****+221.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,837.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.90–£19.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£83K**
£83K/yr · 330K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, white shorts is a £83K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white shorts market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£64K–£85K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**59 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**39%**
Top 20: 72%
**Top-5 click share**
**23%**
Top 20: 49%
**Open market**
**57%**
- YADIFEN13% - YUTYTH10% - Runmeihe6% - SIHOHAN5% - BLONGW5% - Sanpetix4%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +221.5% search growth over the last 90 days.
23K18KSpike '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/white-shorts/trend)
## **Top white shorts search terms**
- **white shorts women**61K/yr+288.2%1.2% conv. - **white shorts**79K/yr+166.4%1.6% conv. - **white cycling shorts women**28K/yr+299.4%4.1% conv. - **white shorts men**32K/yr+168.0%0.9% conv. - **mens white shorts**30K/yr+222.1%0.7% conv. - **white cycling shorts**16K/yr+185.8%3.4% conv. - **womens white shorts**12K/yr+311.6%0.5% conv. - **ladies white shorts**10K/yr+386.2%0.4% conv. - **white hot pants**11K/yr+183.1%3.5% conv. - **white mens shorts**8K/yr+134.4%1.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/white-shorts/search-terms)
## **Top white shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YADIFEN Chaffing Shorts for Women Anti Chafe Chub Rub Shorts Cycling Shorts Ladies Boxer Shorts Underwear Lycra Slip Shorts Seamless Briefs Gym Shorts Yoga Shorts Under Skirts White**YADIFEN**£6.03**4.0★109 rev](https://www.amazon.co.uk/dp/B0BQM3Q2T7) [2**Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular White)**Runmeihe**£5.40**4.5★905 rev](https://www.amazon.co.uk/dp/B0DMW2NN14) [3**BLONGW Cycling Shorts Women- High Waisted Biker Shorts Tummy Control White Yoga Gym Workout Athletic Running Sports Short Leggings UK Gift for WomenWhite L-XL**BLONGW**£6.99**4.3★290 rev](https://www.amazon.co.uk/dp/B0CW2Q4JN4) [4**YUTYTH Anti Chafing Shorts Women Seamless Cycling Shorts Women for Under Dress Stretchy Hot Pants Ladies Safety Boxer Underwear White**YUTYTH**£6.59**4.1★155 rev](https://www.amazon.co.uk/dp/B0DGFQG63D) [5**YADIFEN Womens Anti Chafing Shorts Seamless Boxers Underwear White**YADIFEN**£6.15**4.3★1,555 rev](https://www.amazon.co.uk/dp/B0CF5PV26F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WISMBOX Womens High Waisted Yoga Shorts Cycling Biker Shorts - Squat Proof Tummy Control Gym Workout Running Sports Ladies White**WISMBOX**£8.72**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GHRK3YD3) [**Nicoxijia Womens Y2k Micro Shorts Skinny Booty Mini Shorts Summer Slim Fit Night Club Going Out Hot Bottoms Pants Streetwear (White M)**Nicoxijia**£10.11**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GV4W6KPV) [**JOYSPELS Seamless Gym Shorts for Women Scrunch Bums Ruched Booty Activewear Running Yoga Workout Sports Cycling Shorts Womens UK White S**JOYSPELS**£13.96**122 rev6mo ago](https://www.amazon.co.uk/dp/B0G28M5779) [**YUTYTH Women Anti Chafing Seamless Slip Shorts Under Dress Ladies Pants Cycling Yoga Shorts White 3 Packs L**YUTYTH**£10.19**213 rev8mo ago](https://www.amazon.co.uk/dp/B0FY663CC2) [**Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout White 1 Pack LXL**Sanpetix**£7.00**401 rev9mo ago](https://www.amazon.co.uk/dp/B0FWJP3GHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicoxijia Womens Y2k Micro Shorts Skinny Booty Mini Shorts Summer Slim Fit Night Club Going Out Hot Bottoms Pants Streetwear (White M)**Nicoxijia**£10.11**0.0★**▲ 26%**](https://www.amazon.co.uk/dp/B0GV4W6KPV) [**YUTYTH Anti Chafing Shorts Women Seamless Cycling Shorts Women for Under Dress Stretchy Hot Pants Ladies Safety Boxer Underwear White**YUTYTH**£6.59**4.1★**▲ 26%**](https://www.amazon.co.uk/dp/B0DGFQG63D) [**Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout White 1 Pack LXL**Sanpetix**£7.00**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B0FWJP3GHK) [**WISMBOX Womens High Waisted Yoga Shorts Cycling Biker Shorts - Squat Proof Tummy Control Gym Workout Running Sports Ladies White**WISMBOX**£8.72**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0GHRK3YD3) [**SIHOHAN Women Anti Chafing Shorts Seamless Slip Shorts for Under Dresses**SIHOHAN**£6.97**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B07P1Y7C4H)
**~~View all trending →~~**
## **What buyers say about white shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**25%
*“Very comfortable”*
**Size-Overall**21%
*“Excellent fit”*
**Quality-Overall**11%
*“For the money they are fairly well made”*
**Material Quality**5%
*“Materials that keep me cool and dry help me stay focused and at ease, whether Im being active or just going about my routine”*
**Soft Feel**4%
*“especially ones that gently smooth”*
**Exercise/Sports Suitability**3%
*“which is useful for workouts”*
**Waist Fit**3%
*“Sizing was accurate on the waist”*
**Value For Money**3%
*“Good value for money”*
**Transparency**2%
*“Extremely sheer, tried with nude underwear and could see them clear as day”*
**Advertised Vs Actual Product**2%
*“As advertised thank you”*
### **What buyers complain about **
**Transparency**21%
*“Fabric is see through”*
**Material Quality**13%
*“average quality with material”*
**Size-Overall**12%
*“Too short”*
**Stitch/Finish/Polish**6%
*“the inner stitching came loose”*
**Thickness**4%
*“Would expect more thick fabric”*
**Thin**4%
*“Materials far to thin”*
**Quality-Overall**3%
*“blamed myself for not better spending that £10 on better quality shorts”*
**Stretchability/Expandability/Elasticity**3%
*“I found they roll up round the legs when wearing trousers as not elasticated enough which I found uncomfortable”*
**Machine Wash Suitability**2%
*“Sadly it looks like theyve been in a wash with something that ran”*
**Sweat Resistance**2%
*“you sweat a lot wearing them”*
### **Top return reasons **
**Size-Overall**41%
**Transparency**19%
**Color**7%
**Length**6%
**Material Quality**6%
**Thin**4%
**Quality-Overall**3%
**Thigh Fit**3%
**Waist Fit**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is white shorts profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 107 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is +221.5%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the white shorts niche?**
- 59 brands and 88 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in white shorts?**
- Top complaints mined from reviews: Transparency, Material Quality, Size-Overall. The return rate is 2.6%.
- **When does demand for white shorts peak?**
- Demand peaks in Jun–Jul–Oct; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the white shorts niche?**
- Listings span £4.90–£19.14; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 1,838 reviews — the moat a new listing must climb.
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