---
title: "Trend — white shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/white-shirt/trend"
last_updated: "2026-07-31T14:15:38.051Z"
locale: en
meta:
  description: "Niche score 60/100 · £233K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £233K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white shirt - Flapen"
---

# **white shirt**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 82Conversion 9Competition 97Returns 24Price range 74Avg price 65Brand share 66Review moat 47Quality gap 73

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Growth**

**Great****+78.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£5.03–£42.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.76**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,780.3**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£233K**

£233K/yr · 2.5M searches

**Returns**

**Bad****5.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")