---
title: "Trend — wheres wally costume kids - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/wheres-wally-costume-kids/trend"
last_updated: "2026-07-31T15:22:47.266Z"
locale: en
meta:
  description: "Niche score 44/100 · £69K/yr market · 123K searches/yr · £9.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £69K/yr market · 123K searches/yr · £9.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wheres wally costume kids - Flapen"
---

# **wheres wally costume kids**

**Skip it**

Soft demand (-98.4% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 66Competition 56Returns 62Price range 0Avg price 30Brand share 53Review moat 98Quality gap 83

**Review moat**

**Incredible****30.32**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.60**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£69K**

£69K/yr · 123K searches

**Growth**

**Bad****-98.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£7.13–£14.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")