---
title: "Trend — waterproofs - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproofs/trend"
last_updated: "2026-07-31T21:32:52.192Z"
locale: en
meta:
  description: "Niche score 51/100 · £34K/yr market · 211K searches/yr · £20.57 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £34K/yr market · 211K searches/yr · £20.57 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterproofs - Flapen"
---

# **waterproofs**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 9Conversion 10Competition 81Returns 70Price range 82Avg price 89Brand share 79Review moat 49Quality gap 90

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£20.57**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.37–£70.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,626.48**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-31.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£34K**

£34K/yr · 211K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")