---
title: "Waterproofs — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproofs"
last_updated: "2026-07-31T12:21:57.897Z"
locale: en
meta:
description: "Niche score 51/100 · £34K/yr market · 211K searches/yr · £20.57 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £34K/yr market · 211K searches/yr · £20.57 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproofs — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproofs**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but a small market ($34K/yr) keeps it on the watch list.
Market size 8Growth 9Conversion 10Competition 81Returns 70Price range 82Avg price 89Brand share 79Review moat 49Quality gap 90
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£20.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.37–£70.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,626.48**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£34K**
£34K/yr · 211K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, waterproofs is a £34K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproofs market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£41K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**56%**
Top 20: 92%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**39%**
- Scruffs16% - QUANYONG12% - Result11% - Outdoor Ventures10% - Foxelli7% - WCBDUT6%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -31.0% search growth over the last 90 days.
10K6KSpike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproofs/trend)
## **Top waterproofs search terms**
- **waterproofs**39K/yr-27.5%0.5% conv. - **waterproof jacket and trousers**25K/yr+4.1%0.5% conv. - **waterproof suit**22K/yr-37.8%0.4% conv. - **waterproof set**13K/yr+6.7%0.6% conv. - **waterproofs men**18K/yr-42.3%0.8% conv. - **waterproof clothing**14K/yr-38.6%0.2% conv. - **mens waterproofs**17K/yr-45.0%1.0% conv. - **waterproof suits for men**18K/yr-59.2%0.3% conv. - **water proof**8K/yr-8.9%0.1% conv. - **waterproof jacket and trousers men**10K/yr-19.7%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproofs/search-terms)
## **Top waterproofs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scruffs T54559 2-Piece Waterproof Suit Black L**Scruffs**£16.65**4.0★311 rev](https://www.amazon.co.uk/dp/B07P6R9QH1) [2**Result Mens Heavyweight Waterproof Rain Suit (Jacket & Trouser Suit) (M) (Black)**Result**£12.24**4.1★7,004 rev](https://www.amazon.co.uk/dp/B00K3Z7AZK) [3**Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined 2XL**Outdoor Ventures**£31.61**4.2★49 rev](https://www.amazon.co.uk/dp/B0CXDMN2B6) [4**Rain Suit for Men Women Ultra-Lite Waterproof Rain Coat (Jacket + Trousers) Sets Windproof Hooded Rain Gear Work wear (Black XL)**QUANYONG**£16.77**3.3★70 rev](https://www.amazon.co.uk/dp/B0FD73VKL6) [5**WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set**WENNEWU**£41.20**3.9★153 rev](https://www.amazon.co.uk/dp/B0CD1FWZVB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)**IndustraCare**£4.37**60 rev1y ago](https://www.amazon.co.uk/dp/B0F7RWSX74) [**WRAP ME Waterproof Socks for Men Warm Thick Waterproof Outdoor Socks Breathable Cushion with Merino Wool - Extra Warm Comfortable for Cold Damp Weather - Ideal for Hiking Running & Outdoor**WRAP ME**£15.32**344 rev1y ago](https://www.amazon.co.uk/dp/B0DC62DL29) [**2 Piece Adults Unisex Waterproof Rain Suit Set Jacket Trousers Lightweight S-4XL (BLACK XL)**Style It Up**£10.92**267 rev2y ago](https://www.amazon.co.uk/dp/B0D79FDL88) [**Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined 2XL**Outdoor Ventures**£31.61**49 rev2y ago](https://www.amazon.co.uk/dp/B0CXDMN2B6) [**Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined L**Outdoor Ventures**£31.45**49 rev2y ago](https://www.amazon.co.uk/dp/B0CXCJHMX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arctic Storm Waterproof Rain Suit Hooded Jacket & Trousers Set Black**Arctic Storm**£12.24**4.2★**▲ 104%**](https://www.amazon.co.uk/dp/B009RNXVCU) [**DRY KIDS jacket and trouser set navy blue 11/12yrs**DRY KIDS**£24.53**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B01D90S9PA) [**WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set**WENNEWU**£41.20**3.9★**▲ 97%**](https://www.amazon.co.uk/dp/B0CD1FWZVB) [**Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks**Aolegoo**£7.75**4.3★**▲ 86%**](https://www.amazon.co.uk/dp/B0B5ZK39W2) [**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)**IndustraCare**£4.37**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B0F7RWSX74)
**~~View all trending →~~**
## **What buyers say about waterproofs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality”*
**Water Resistance**14%
*“Strong durable waterproof material”*
**Size-Overall**11%
*“Sizing is large”*
**Value For Money**10%
*“Amazing value”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Weight Light**6%
*“Very good lite weight”*
**Moist/Dry**6%
*“for the job I do this is great it kept my inner clothes dry as anything”*
**Weather Proof**5%
*“perfect fit and comfortable to wear in the current cold weather”*
**Ease Of Use**4%
*“VERY USEFUL”*
**Comfort-Overall**3%
*“Good, comfortable”*
### **What buyers complain about **
**Size-Overall**17%
*“The sizes are very different”*
**Quality-Overall**16%
*“Poor quality”*
**Water Resistance**10%
*“n. Rubbish waste of money they don't keep water out”*
**Material Quality**6%
*“Its like a polythene bag very bad product quality”*
**Thin**6%
*“very thin”*
**Strength**6%
*“Very flimsy and no zip at the ankles so it is extremely difficult to put these trousers on over a pair of boots”*
**Value For Money**5%
*“Not worth it”*
**Thickness**4%
*“Thin and rip easily”*
**Comfort-Overall**4%
*“Not very comfortable”*
**Exercise/Sports Suitability**4%
*“No good for long walks”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**6%
**Length**4%
**Pockets/Compartments**3%
**Thin**3%
**Water Resistance**3%
**Material Quality**3%
**Zipper Quality**2%
**Waist Fit**2%
**Durability**1%
## **Common questions**
- **Is waterproofs profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the waterproofs niche?**
- 28 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in waterproofs?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 2.2%.
- **What does it cost to enter the waterproofs niche?**
- Listings span £4.37–£70.79; the average listing price is £20.57 (sweet spot $15–$100). The average incumbent carries 1,626 reviews — the moat a new listing must climb.
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