---
title: "Products — waterproof - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof/products"
last_updated: "2026-07-31T13:43:31.384Z"
locale: en
meta:
  description: "Niche score 55/100 · £222K/yr market · 1.2M searches/yr · £24.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £222K/yr market · 1.2M searches/yr · £24.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — waterproof - Flapen"
---

# **waterproof**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 42Growth 33Conversion 10Competition 96Returns 30Price range 86Avg price 95Brand share 71Review moat 45Quality gap 70

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Incredible****£24.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.85–£83.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,012.72**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£222K**

£222K/yr · 1.2M searches

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")