---
title: "Waterproof — £222K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof"
last_updated: "2026-07-31T12:22:23.900Z"
locale: en
meta:
description: "Niche score 55/100 · £222K/yr market · 1.2M searches/yr · £24.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £222K/yr market · 1.2M searches/yr · £24.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof — £222K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 42Growth 33Conversion 10Competition 96Returns 30Price range 86Avg price 95Brand share 71Review moat 45Quality gap 70
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£24.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.85–£83.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,012.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£222K**
£222K/yr · 1.2M searches
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, waterproof is a £222K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£96K–£120K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **78%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**139**
**Top-5 brand share**
**62%**
Top 20: 91%
**Top-5 click share**
**14%**
Top 20: 39%
**Open market**
**33%**
- Regatta19% - Trespass13% - 33,000ft12% - Outdoor Ventures12% - Columbia6% - Mountain Warehouse5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof/trend)
## **Top waterproof search terms**
- **lightweight waterproof jacket**135K/yr+125.6%0.3% conv. - **waterproof jacket men**169K/yr-19.5%0.5% conv. - **rain jacket**95K/yr+95.3%0.2% conv. - **rain jacket men**78K/yr+45.1%0.3% conv. - **regatta waterproof jacket mens**90K/yr-14.1%0.6% conv. - **waterproof coat**90K/yr-22.2%0.2% conv. - **waterproof**78K/yr-20.2%0.1% conv. - **mens rain jacket waterproof**55K/yr+42.2%0.5% conv. - **mens lightweight waterproof jacket**41K/yr+37.6%0.4% conv. - **softshell jackets mens**58K/yr-39.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof/search-terms)
## **Top waterproof products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2K2%£4K3%£7K4%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outdoor Ventures Rain Jacket for Men Waterproof Pullover Lightweight Hooded Outdoor Raincoat Packaway Breathable Reflective Anorak Jacket for Travelling Camping Running Hiking Black XL**Outdoor Ventures**£23.25**4.5★849 rev](https://www.amazon.co.uk/dp/B09Q67G29P) [2**Trespass Unisex Waterproof Packaway Jacket Qikpac Flint in Size - XL**Trespass**£15.85**4.5★10,108 rev](https://www.amazon.co.uk/dp/B00SLKWWGG) [3**NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)**NORDIC OUTLAND**£34.51**4.5★1,004 rev](https://www.amazon.co.uk/dp/B0D972TDH4) [4**Mountain Warehouse Pakka Mens Waterproof Packable Jacket - IsoDry Lightweight & Breathable Raincoat with Taped Seams & Packaway Bag - Spring Summer & Travel Black L**Mountain Warehouse**£20.25**4.4★980 rev](https://www.amazon.co.uk/dp/B0BHNSV8N2) [5**Columbia Mens Pouring Adventure Jacket Waterproof Rain Jacket Black Size L**Columbia**£37.75**4.6★1,005 rev](https://www.amazon.co.uk/dp/B0CPGM2MYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)**Youkly**£12.16**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GW8D9CSG) [**ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)**ADUDVLO**£8.48**45 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVZ4PMT) [**ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha M Regular Regular Black)**ADUDVLO**£8.46**45 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVP4RYX) [**NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)**NORDIC OUTLAND**£34.51**1,004 rev1y ago](https://www.amazon.co.uk/dp/B0D972TDH4) [**Berghaus Mens Deluge Pro Waterproof Shell Jacket | Adjustable | Durable Coat | Rain Protection Waterproof Jacket Black/Black L**Berghaus**£61.90**1,383 rev2y ago](https://www.amazon.co.uk/dp/B0CRBF1XXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)**Youkly**£12.16**3.2★**▲ 68%**](https://www.amazon.co.uk/dp/B0GW8D9CSG) [**Regatta Mens Pack It III Waterproof Walking Jacket Pack-Away Breathable Lightweight**Regatta**£16.88**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B0BPYL8N7K) [**Trespass Adults Waterproof Jacket Qikpac - Lightweight Packaway Raincoat 2 Zip Pockets Full Body Front Zip Adjustable Hood Storm Flap Ventilated Back Foldable Packs in Pouch**Trespass**£16.26**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B00BRT2NFI) [**ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)**ADUDVLO**£8.48**4.0★**▲ 59%**](https://www.amazon.co.uk/dp/B0GFVZ4PMT) [**Regatta Mens Pack It III Waterproof Walking Jacket Pack-Away Breathable Lightweight**Regatta**£15.77**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0798NNSCZ)
**~~View all trending →~~**
## **What buyers say about waterproof**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Amazing value”*
**Size-Overall**14%
*“true to size”*
**Quality-Overall**12%
*“Excellent quality”*
**Water Resistance**11%
*“Very good waterproof”*
**Weight Light**7%
*“Super lightweight”*
**Warmth**6%
*“Keeps me very warm and cosy”*
**Comfort-Overall**3%
*“Comfortable”*
**Pockets/Compartments**3%
*“the pockets are a nice size”*
**Weather Proof**3%
*“Protects from wind”*
**Ease Of Use**2%
*“VERY USEFUL”*
### **What buyers complain about **
**Size-Overall**17%
*“Unfortunately not a great fit for me”*
**Water Resistance**12%
*“no waterproofing at all”*
**Quality-Overall**10%
*“Low quality”*
**Material Quality**3%
*“The material is not as shown in photos”*
**Value For Money**3%
*“Not worth it”*
**Durability**3%
*“Rips easily”*
**Zipper Quality**3%
*“Broke zip”*
**Thickness**3%
*“Thin and rip easily”*
**Thin**2%
*“Also super thin”*
**Advertised Vs Actual Product**2%
*“I am in process of complaining to Amazon about this as this is unfair and misleading”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**5%
**Thin**4%
**Water Resistance**3%
**Material Quality**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Zipper Quality**2%
**Length**2%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is waterproof profitable to sell on Amazon United Kingdom?**
- The niche generates £222K/yr across 180 tracked products. 3 of 31 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the waterproof niche?**
- 44 brands and 139 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in waterproof?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 4.6%.
- **When does demand for waterproof peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the waterproof niche?**
- Listings span £5.85–£83.25; the average listing price is £24.08 (sweet spot $15–$100). The average incumbent carries 2,013 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)