---
title: "Waterproof Trousers — £648K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-trousers"
last_updated: "2026-07-31T13:02:35.496Z"
locale: en
meta:
description: "Niche score 57/100 · £648K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £648K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof Trousers — £648K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof trousers**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 6Conversion 19Competition 96Returns 32Price range 86Avg price 81Brand share 84Review moat 38Quality gap 79
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Price range**
**Great****£5.81–£89.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£17.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£648K**
£648K/yr · 2.5M searches
**Review moat**
**Okay****2,696.02**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-37.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, waterproof trousers is a £648K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof trousers market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **£435K–£522K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**53 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**51%**
Top 20: 84%
**Top-5 click share**
**17%**
Top 20: 41%
**Open market**
**45%**
- Regatta20% - Mountain Warehouse9% - 33,000ft8% - Zidoley8% - EKLENTSON6% - Blackrock4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.
90K70KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof-trousers/trend)
## **Top waterproof trousers search terms**
- **waterproof trousers**794K/yr-41.9%1.3% conv. - **hiking trousers mens**182K/yr-20.2%0.3% conv. - **waterproof trousers womens**159K/yr-35.4%2.4% conv. - **mens walking trousers**136K/yr-36.6%0.2% conv. - **waterproof trousers kids**115K/yr-23.0%2.1% conv. - **walking trousers**82K/yr-18.3%0.1% conv. - **kids waterproof trousers**127K/yr-48.1%2.4% conv. - **mens waterproof trousers**154K/yr-54.7%1.6% conv. - **mens hiking trousers**75K/yr-25.6%0.2% conv. - **waterproof trousers mens**133K/yr-45.8%1.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof-trousers/search-terms)
## **Top waterproof trousers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£13K4%£26K6%£39K8%£52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Regatta Womens Pack It Waterproof Over Trousers - M**Regatta**£8.16**4.5★2,342 rev](https://www.amazon.co.uk/dp/B00TKHMVQA) [2**Regatta Mens Pack-it Waterproof Outdoor Overtrousers & Pack-Away Bag Hiking Lightweight Breathable Black**Regatta**£11.24**4.4★20,243 rev](https://www.amazon.co.uk/dp/B00BN60Y42) [3**Blackrock Cotswold Waterproof Trousers Mens Womens Unisex Overtrousers Fully Taped Seams Protective Work & Utility Rain Outdoors Wet Weather Adult Ladies Size Medium (34-36 Waist) Black**Blackrock**£5.81**4.1★439 rev](https://www.amazon.co.uk/dp/B003G4BF6K) [4**Zidoley Waterproof Trousers Womens 15000mm Lightweight Breathable Overtrousers with Mesh Lining Packable Rain Pants for Hiking & Walking (UK Numeric 10 Regular Regular Upgraded Black Version)**Zidoley**£11.15**4.4★37 rev](https://www.amazon.co.uk/dp/B0GBWTRZQK) [5**Zidoley Waterproof Trousers Womens Lightweight Breathable Overtrousers with Mesh Lining Adjustable Waist & Cuffed Ankles Packable Rain Pants with Storage Bag (UK Alpha L Regular Regular) Black**Zidoley**£9.65**3.9★46 rev](https://www.amazon.co.uk/dp/B0FYFV29DN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Water-Repellent Convertible Zip-off Hiking Trousers Slate Grey S**Amazon Essentials**£16.92**59 rev5mo ago](https://www.amazon.co.uk/dp/B0FL6Y227B) [**Zidoley Waterproof Trousers Womens 15000mm Lightweight Breathable Overtrousers with Mesh Lining Packable Rain Pants for Hiking & Walking (UK Numeric 10 Regular Regular Upgraded Black Version)**Zidoley**£11.15**37 rev7mo ago](https://www.amazon.co.uk/dp/B0GBWTRZQK) [**Zidoley Waterproof Trousers Womens Lightweight Breathable Overtrousers with Mesh Lining Adjustable Waist & Cuffed Ankles Packable Rain Pants with Storage Bag (UK Alpha L Regular Regular) Black**Zidoley**£9.65**46 rev8mo ago](https://www.amazon.co.uk/dp/B0FYFV29DN) [**Lancry Waterproof Trousers Womens Breathable Waterproof Overtrousers Womens Hiking Walking Trousers for Women Summer Lightweight Windproof Rain Over Pants (UK Alpha M Regular Regular Black)**Lancry**£11.91**97 rev1y ago](https://www.amazon.co.uk/dp/B0F9976BMR) [**33 000ft Mens Waterproof Trousers Packable Rain Overtrousers Outdoor Lightweight Windproof Pants for Rainwear Walking Hiking Cycling Black M-32L**33,000ft**£18.75**119 rev2y ago](https://www.amazon.co.uk/dp/B0CYTD8Q7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Water-Repellent Convertible Zip-off Hiking Trousers Slate Grey S**Amazon Essentials**£16.92**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0FL6Y227B) [**Regatta Professional Kids Stormbreak Waterproof Overtrousers Black**Regatta**£6.76**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B0767HVTS7) [**Regatta Mens Pack-it Waterproof Outdoor Overtrousers & Pack-Away Bag Hiking Lightweight Breathable Navy**Regatta**£8.57**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B00BN60UP0) [**Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Black Kids Size 9-10 Years**Mountain Warehouse**£11.12**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B0BHNTLCTZ) [**Zidoley Waterproof Trousers Womens 15000mm Lightweight Breathable Overtrousers with Mesh Lining Packable Rain Pants for Hiking & Walking (UK Numeric 10 Regular Regular Upgraded Black Version)**Zidoley**£11.15**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0GBWTRZQK)
**~~View all trending →~~**
## **What buyers say about waterproof trousers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality, true to size”*
**Water Resistance**15%
*“Great and very waterproof”*
**Size-Overall**13%
*“The fit is comfortable”*
**Value For Money**11%
*“Excellent price”*
**Comfort-Overall**6%
*“very very comfortable”*
**Weight Light**4%
*“The material is lightweight”*
**Advertised Vs Actual Product**4%
*“EXACTLY what I needed”*
**Pockets/Compartments**4%
*“comfortable with plenty of pockets”*
**Warmth**4%
*“They are warm”*
**Weather Proof**2%
*“Perfect for outdoor weather”*
### **What buyers complain about **
**Water Resistance**14%
*“NOT WATERPROOF”*
**Size-Overall**12%
*“Extremely small”*
**Quality-Overall**12%
*“Cheap”*
**Durability**8%
*“Not Durable”*
**Pockets/Compartments**6%
*“no zips at pockets”*
**Zipper Quality**5%
*“Poor quality zippers”*
**Strength**3%
*“Very flimsy and no zip at the ankles so it is extremely difficult to put these trousers on over a pair of boots”*
**Design-Overall**2%
*“Poor design”*
**Material Quality**2%
*“Weak material”*
**Thickness**2%
*“They are not very thick”*
### **Top return reasons **
**Size-Overall**42%
**Length**6%
**Material Quality**6%
**Thin**5%
**Pockets/Compartments**5%
**Waist Fit**5%
**Quality-Overall**4%
**Thigh Fit**4%
**Advertised Vs Actual Product**3%
**Color**3%
## **Common questions**
- **Is waterproof trousers profitable to sell on Amazon United Kingdom?**
- The niche generates £648K/yr across 164 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the waterproof trousers niche?**
- 53 brands and 143 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in waterproof trousers?**
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 4.5%.
- **When does demand for waterproof trousers peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the waterproof trousers niche?**
- Listings span £5.81–£89.14; the average listing price is £17.40 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.
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