---
title: "Waterproof Trousers Womens — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-trousers-womens"
last_updated: "2026-07-31T12:29:06.464Z"
locale: en
meta:
description: "Niche score 48/100 · £59K/yr market · 346K searches/yr · £22.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £59K/yr market · 346K searches/yr · £22.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Trousers Womens — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof trousers womens**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 15Growth 19Conversion 10Competition 95Returns 12Price range 79Avg price 93Brand share 82Review moat 50Quality gap 75
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****£22.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£8.16–£42.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,484.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 346K searches
**Returns**
**Bad****8.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, waterproof trousers womens is a £59K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof trousers womens market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£45K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**20%**
Top 20: 45%
**Open market**
**42%**
- baleaf18% - mosingle17% - ZENGVEE8% - Craghoppers5% - Trespass5% - RevolutionRace5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
30K20KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof-trousers-womens/trend)
## **Top waterproof trousers womens search terms**
- **hiking trousers women**65K/yr+1.3%0.3% conv. - **walking trousers for women**63K/yr-11.1%0.5% conv. - **womens walking trousers**63K/yr-17.4%0.4% conv. - **womens hiking trousers**33K/yr-0.4%0.4% conv. - **ladies walking trousers**25K/yr-18.6%0.2% conv. - **hiking pants women**11K/yr+23.5%0.1% conv. - **walking trousers for women uk**15K/yr-23.9%0.2% conv. - **walking trousers women**11K/yr+1.7%0.3% conv. - **waterproof hiking trousers women**10K/yr-13.2%0.9% conv. - **womens outdoor trousers**9K/yr-39.4%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof-trousers-womens/search-terms)
## **Top waterproof trousers womens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£4K8%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**baleaf Womens Walking Trousers Lightweight Quick Dry Water-Resistant Hiking Cargo Pants with Zip Pockets UPF 50+ UV Protection Black M**baleaf**£20.28**4.3★19,218 rev](https://www.amazon.co.uk/dp/B07MPC8SX9) [2**baleaf Womens Walking Trousers Lightweight Quick Dry Water-Resistant Hiking Cargo Pants with Zip Pockets UPF 50+ UV Protection Black L**baleaf**£20.55**4.3★19,218 rev](https://www.amazon.co.uk/dp/B07MBB43XY) [3**ZENGVEE Womens Walking Trousers for Zip Pockets Water Resistant Trousers Womens Waterproof Lightweight Quick Dry Safari Travel Work Casual Golf -C9330-Black-L**ZENGVEE**£15.73**4.2★144 rev](https://www.amazon.co.uk/dp/B0FCSFH94V) [4**mosingle Womens Walking Trousers Cargo Pants Quick Dry UPF 50 Travel Golf Pants Lightweight Camping Work Pants Zipper Pockets #6608-Black-XL**mosingle**£24.12**4.4★291 rev](https://www.amazon.co.uk/dp/B0BRSG7QTX) [5**Craghoppers Womens Mimas Walking Trousers DofE Award Approved Outdoor Pants 10 Black**Craghoppers**£17.61**4.0★35 rev](https://www.amazon.co.uk/dp/B0CSWHVSRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MoFiz Womens Walking Trousers Waterproof Hiking Trousers for Laidies Lightweight Quick Dry UPF 50 Cargo Pants with Zip Pockets for Outdoor Sports Khaki XL**MoFiz**£27.79**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GJZZF4LX) [**baleaf Womens Trousers Hiking Walking Water Resistant Lightweight Quick Dry Cargo Pants with Zip Pockets UPF 50+ UV Protection Black XL**baleaf**£23.14**24 rev7mo ago](https://www.amazon.co.uk/dp/B0G6Z8854N) [**LUWELL PRO Cargo Trousers Joggers for Women UK Jogging Bottoms Sweat Pants Ladies Lightweight Breathable Quick Dry with Pockets for Work Walking Outdoor Sports Daily CasualC9370 Black L**LUWELL PRO**£18.84**38 rev9mo ago](https://www.amazon.co.uk/dp/B0FT33TB6N) [**ZENGVEE Womens Walking Trousers for Zip Pockets Water Resistant Trousers Womens Waterproof Lightweight Quick Dry Safari Travel Work Casual Golf -C9330-Black-L**ZENGVEE**£15.73**144 rev1y ago](https://www.amazon.co.uk/dp/B0FCSFH94V) [**ZENGVEE Womens Walking Trousers for Zip Pockets Water Resistant Trousers Womens Waterproof Lightweight Quick Dry Safari Travel Work Casual Golf -C9330-Black-M**ZENGVEE**£15.89**144 rev1y ago](https://www.amazon.co.uk/dp/B0FCS9Y8LT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**mosingle Womens Walking Trousers Cargo Pants Quick Dry UPF 50 Travel Golf Pants Lightweight Camping Work Pants Zipper Pockets #6608-Black-XL**mosingle**£24.12**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0BRSG7QTX) [**Womens Walking Cargo Trousers Lightweight Quick Dry UPF 50 Hiking Pants Safari Travel Work Casual Golf Trousers Zip Pockets #6608-Dark Grey-L**mosingle**£24.31**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0DCFKF327) [**MoFiz Womens Walking Trousers Waterproof Hiking Trousers for Laidies Lightweight Quick Dry UPF 50 Cargo Pants with Zip Pockets for Outdoor Sports Khaki XL**MoFiz**£27.79**4.1★**▲ 39%**](https://www.amazon.co.uk/dp/B0GJZZF4LX) [**Womens Walking Trousers Cargo Pants Quick Dry UPF 50 Travel Golf Pants Lightweight Camping Work Pants Zipper Pockets #6608-Black-S**mosingle**£23.70**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0BRSFV9C5) [**Mammut Runbold Guide SO Pants Women 46 Black**Mammut**£24.94**3.8★**▲ 35%**](https://www.amazon.co.uk/dp/B0DSPVMWSS)
**~~View all trending →~~**
## **What buyers say about waterproof trousers womens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“They are very comfortable”*
**Size-Overall**13%
*“Great fit”*
**Quality-Overall**11%
*“Great quality and comfortable to wear”*
**Value For Money**8%
*“worth the money”*
**Pockets/Compartments**6%
*“Good amount of pockets”*
**Weight Light**6%
*“Trousers are lightweight so perfect for spring”*
**Water Resistance**5%
*“Waterproof”*
**Exercise/Sports Suitability**3%
*“They are so good for many activities, walking, gym, yoga”*
**Stretchability/Expandability/Elasticity**2%
*“They have an elasticated waist”*
**Hip Fit**2%
*“have 41 inch hips so I have room in them”*
### **What buyers complain about **
**Size-Overall**29%
*“Very large”*
**Water Resistance**11%
*“Obviously no longer waterproof”*
**Zipper Quality**7%
*“Zip broken”*
**Length**5%
*“unfortunately too long”*
**Material Quality**4%
*“thin material”*
**Advertised Vs Actual Product**4%
*“No mention of this in the listing”*
**Quality-Overall**3%
*“rather cheap looking”*
**Stitch/Finish/Polish**2%
*“stitching not straight”*
**Waist Fit**2%
*“Size up if you want a more roomy waist”*
**Washability**2%
*“Not washed well at all”*
### **Top return reasons **
**Size-Overall**40%
**Length**10%
**Material Quality**9%
**Thigh Fit**7%
**Thin**5%
**Waist Fit**4%
**Quality-Overall**3%
**Comfort-Overall**3%
**Color**2%
**Shape/Style**2%
## **Common questions**
- **Is waterproof trousers womens profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 119 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the waterproof trousers womens niche?**
- 31 brands and 93 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in waterproof trousers womens?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 8.7% — above our launch gate.
- **When does demand for waterproof trousers womens peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the waterproof trousers womens niche?**
- Listings span £8.16–£42.32; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.
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