---
title: "Waterproof Trousers Kids — £95K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-trousers-kids"
last_updated: "2026-07-31T13:14:11.973Z"
locale: en
meta:
description: "Niche score 45/100 · £95K/yr market · 210K searches/yr · £10.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £95K/yr market · 210K searches/yr · £10.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Trousers Kids — £95K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof trousers kids**
**Skip it**
Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 11Conversion 51Competition 89Returns 32Price range 51Avg price 40Brand share 52Review moat 41Quality gap 65
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.83–£24.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,393.26**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.78**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£95K**
£95K/yr · 210K searches
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, waterproof trousers kids is a £95K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof trousers kids market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£54K–£65K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**26%**
Top 20: 64%
**Open market**
**23%**
- Mountain Warehouse36% - Regatta19% - Wetplay8% - CAMLAKEE6% - Rainsuit Shop4% - Smivibe3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof-trousers-kids/trend)
## **Top waterproof trousers kids search terms**
- **boys waterproof trousers**52K/yr-39.7%2.9% conv. - **girls waterproof trousers**45K/yr-37.4%1.4% conv. - **waterproof trousers kids 13-14 years**6K/yr+145.6%3.6% conv. - **water proof trousers kids**17K/yr-16.9%1.6% conv. - **waterproof trousers kids 11-12**12K/yr-35.3%4.9% conv. - **waterproof trousers girls**9K/yr-14.3%0.7% conv. - **waterproof trousers age 14**6K/yr+63.1%2.5% conv. - **waterproof trousers boys**8K/yr-25.2%2.5% conv. - **waterproof pants kids**7K/yr+2.4%1.5% conv. - **childrens waterproof trousers**11K/yr-55.2%1.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof-trousers-kids/search-terms)
## **Top waterproof trousers kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Black Kids Size 9-10 Years**Mountain Warehouse**£11.12**4.5★5,373 rev](https://www.amazon.co.uk/dp/B0BHNTLCTZ) [2**Regatta Professional Kids Stormbreak Waterproof Overtrousers Black**Regatta**£6.76**4.2★353 rev](https://www.amazon.co.uk/dp/B0767HVTS7) [3**CAMLAKEE Kids Softhell Hiking Trousers Boys Waterproof Outdoor Cargo Pants Walking Jogging Bottoms with Elastic Waist Black UK:12-13 Years (manufacturerss size: 160)**CAMLAKEE**£13.64**4.6★463 rev](https://www.amazon.co.uk/dp/B0D3TDC6N9) [4**Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Purple Teen Size 13 Years**Mountain Warehouse**£11.12**4.5★5,373 rev](https://www.amazon.co.uk/dp/B0BHNV88R7) [5**Regatta Childrens Kids Stormbreak Waterproof Overtrousers Taped Seams & Lightwiegth - Perfect for Outdoors Walking Hiking & Camping**Regatta**£7.57**4.4★6,386 rev](https://www.amazon.co.uk/dp/B001O561RG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WUDEUI Waterproof Trousers Kids Lightweight Rain Overtrousers for Boys Girls Mud Proof Rainy Pants with Reflective Strip for Toddler Children Age 3-10 Years School Outdoor Play Pink**WUDEUI**£9.78**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G58XKB6N) [**Mayoii Kids Waterproof Trousers Boys Girls Lightweight Breathable Rain Pants with Reflective Strips Pink**Mayoii**£8.93**39 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQWXG4P) [**KEREDA Boys Waterproof Trousers Quick Dry Kids Cargo Jogger for Outdoor Regular Fit with Multi-Pockets Elasticated Waistband Drawstring Black Grey Age 7-13**KEREDA**£12.27**42 rev1y ago](https://www.amazon.co.uk/dp/B0F9NW68W4) [**KEREDA Boys Waterproof Trousers Quick Dry Kids Cargo Jogger for Outdoor Regular Fit with Multi-Pockets Elasticated Waistband Drawstring Black Grey Age 7-13**KEREDA**£11.69**42 rev1y ago](https://www.amazon.co.uk/dp/B0F9NT9BD6) [**Smivibe Kids Waterproof Trousers Elastic Waist Rainproof Over Trousers with Snap Ankle Closures Boys Girls Rainwear for School Outdoor Play Black**Smivibe**£9.13**40 rev1y ago](https://www.amazon.co.uk/dp/B0F6MSTPJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Regatta Professional Kids Stormbreak Waterproof Overtrousers Black**Regatta**£6.76**4.2★**▲ 99%**](https://www.amazon.co.uk/dp/B0767HVTS7) [**Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Bright Pink Kids Size 11-12 Years**Mountain Warehouse**£11.08**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B0BHNW731N) [**Wetplay Kids Waterproof Rain Over Trousers Childrens Childs Boys and Girls Rainwear (3-4 Years Black)**Wetplay**£9.83**4.2★**▲ 78%**](https://www.amazon.co.uk/dp/B07F2PGT3T) [**Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Black Kids Size 9-10 Years**Mountain Warehouse**£11.12**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0BHNTLCTZ) [**Regatta Childrens Kids Stormbreak Overtrousers Black**Regatta**£7.36**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B001O561QW)
**~~View all trending →~~**
## **What buyers say about waterproof trousers kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“These fit perfectly”*
**Quality-Overall**18%
*“Good quality”*
**Water Resistance**14%
*“Water proof”*
**Comfort-Overall**9%
*“Good, comfortable”*
**Material Quality**6%
*“durable material”*
**Value For Money**4%
*“Great value for the price”*
**Color**3%
*“the colour is lovely”*
**Ease Of Use**3%
*“Easy to carry”*
**Weight Light**3%
*“Lightweight”*
**Machine Wash Suitability**3%
*“Easy to wash”*
### **What buyers complain about **
**Water Resistance**29%
*“NOT WATERPROOF IN THE SLIGHTEST”*
**Quality-Overall**21%
*“Poor quality”*
**Durability**12%
*“Not Durable”*
**Stitch/Finish/Polish**7%
*“the stitching is awful”*
**Size-Overall**7%
*“Small sizing”*
**Value For Money**2%
*“Waste of money”*
**Pockets/Compartments**2%
*“There are no pockets”*
**Ease Of Use**1%
*“Difficult to get back in the bag after”*
**Thickness**1%
*“They are not very thick”*
**Length**1%
*“were noticeably long”*
### **Top return reasons **
**Size-Overall**56%
**Length**5%
**Waist Fit**5%
**Color**5%
**Material Quality**4%
**Quality-Overall**3%
**Thin**3%
**Thigh Fit**3%
**Pockets/Compartments**2%
**Water Resistance**2%
## **Common questions**
- **Is waterproof trousers kids profitable to sell on Amazon United Kingdom?**
- The niche generates £95K/yr across 66 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the waterproof trousers kids niche?**
- 23 brands and 59 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in waterproof trousers kids?**
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Durability. The return rate is 4.5%.
- **When does demand for waterproof trousers kids peak?**
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the waterproof trousers kids niche?**
- Listings span £5.83–£24.53; the average listing price is £10.78 (sweet spot $15–$100). The average incumbent carries 2,393 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)