---
title: "Waterproof Spray for Boots — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-spray-for-boots"
last_updated: "2026-07-31T14:37:50.541Z"
locale: en
meta:
description: "Niche score 36/100 · £67K/yr market · 37K searches/yr · £8.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £67K/yr market · 37K searches/yr · £8.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Spray for Boots — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof spray for boots**
**Skip it**
Soft demand (-81.1% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 100Competition 22Returns 99Price range 0Avg price 24Brand share 17Review moat 43Quality gap 52
**Conversion**
**Incredible****20.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,156.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.71**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£67K**
£67K/yr · 37K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-81.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.78–£12.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, waterproof spray for boots is a £67K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof spray for boots market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£26K–£35K**
- units × avg price
- **Conversion rate**
- **20.7%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**3%**
- Nikwax33% - Granger's28% - Kaps14% - OUT & ABOUT9% - Shoe Clinic8% - Crep Protect4% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -81.1% search growth over the last 90 days.
2K2KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof-spray-for-boots/trend)
## **Top waterproof spray for boots search terms**
- **boot waterproofing spray**8K/yr-62.3%14.3% conv. - **waterproof boot spray**6K/yr-79.5%16.2% conv. - **waterproof spray for walking boots**4K/yr-76.4%10.1% conv. - **water resistant spray**5K/yr-83.7%2.5% conv. - **walking boot waterproofing spray**4K/yr-81.9%19.5% conv. - **waterproofing spray for boots**10K/yr-93.3%13.8% conv. - **leather waterproofing spray**1K/yr-48.7%8.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof-spray-for-boots/search-terms)
## **Top waterproof spray for boots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear**Granger's**£8.17**4.4★2,656 rev](https://www.amazon.co.uk/dp/B00R1FOGC0) [2**Nikwax Fabric & Leather Shoe Waterproofing Spray 300ml Water & Stain Protector for Shoes & Boots Restores DWR Breathable Protection for Outdoor & Everyday Footwear**Nikwax**£8.33**4.4★2,008 rev](https://www.amazon.co.uk/dp/B001KAQSW8) [3**KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula**Kaps**£9.18**4.4★4,768 rev](https://www.amazon.co.uk/dp/B06Y3F9DNZ) [4**Out & About Water Proof Spray Fabric Protector Waterproofing for Shoes Tents Cloth 300ml New**OUT & ABOUT**£3.78**4.4★1,032 rev](https://www.amazon.co.uk/dp/B01ICYOK10) [5**Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml**Shoe Clinic**£8.21**4.3★563 rev](https://www.amazon.co.uk/dp/B0C9TN8JR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer**PLINTEX**£8.84**88 rev1y ago](https://www.amazon.co.uk/dp/B0F24MCYQ8) [**Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories**Nikwax**£8.31**425 rev2y ago](https://www.amazon.co.uk/dp/B0C271SP67) [**Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml**Shoe Clinic**£8.21**563 rev2y ago](https://www.amazon.co.uk/dp/B0C9TN8JR2) [**Nikwax FABRIC & LEATHER FOOTWEAR CARE KIT includes Cleaner for Waterproof Shoes & Spray On Waterproofer for Footwear with Shoe Brush Highly Effective Cleaning and Waterproofing Footwear Products**Nikwax**£9.25**210 rev2y ago](https://www.amazon.co.uk/dp/B0CHYZLZPY) [**Grangers Footwear Repel Plus | 275ml | Powerful spray-on proofer for all Outdoor Footwear | Bluesign approved |PFC-free | 100% recycled | Hiking | Walking**Granger's**£8.30**281 rev5y ago](https://www.amazon.co.uk/dp/B08MPXTLTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml**Shoe Clinic**£8.21**4.3★**▲ 532%**](https://www.amazon.co.uk/dp/B0C9TN8JR2) [**PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer**PLINTEX**£8.84**4.2★**▲ 304%**](https://www.amazon.co.uk/dp/B0F24MCYQ8) [**Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear**Granger's**£8.17**4.4★**▲ 213%**](https://www.amazon.co.uk/dp/B00R1FOGC0) [**Grangers Footwear Repel Plus | 275ml | Powerful spray-on proofer for all Outdoor Footwear | Bluesign approved |PFC-free | 100% recycled | Hiking | Walking**Granger's**£8.30**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B08MPXTLTR) [**KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula**Kaps**£9.18**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B06Y3F9DNZ)
**~~View all trending →~~**
## **What buyers say about waterproof spray for boots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Reliable brand that works well”*
**Water Resistance**20%
*“Waterproofness good”*
**Advertised Vs Actual Product**14%
*“Works as it should”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**8%
*“Good value”*
**Ease Of Cleaning**3%
*“Keeps my suede Mocs cleaner for longer”*
**Smell**2%
*“as it does smell quite potent like strong hair spray”*
**Instructions/User Manual/Troubleshooting**2%
*“exactly as the instructions say”*
**Product Condition**2%
*“Look like new”*
**Leather Quality**2%
*“Great buy for Nubuck leather”*
### **What buyers complain about **
**Water Resistance**16%
*“it's not that waterproof”*
**Functionality-Overall**14%
*“Didn't work for me”*
**Smell**10%
*“bad smell”*
**Value For Money**9%
*“expensive”*
**Durability**6%
*“doesn't last long”*
**Advertised Vs Actual Product**4%
*“Didn't really work as advertised”*
**Quality-Overall**3%
*“Not the best”*
**Protection**3%
*“doesnt protect trainers like it used to”*
**Size-Overall**3%
*“on small side”*
**Stain Resistance**2%
*“Did not help with not getting any mud stains unlike similar products”*
### **Top return reasons **
**Functionality-Overall**17%
**Water Resistance**16%
**Defective Material/Parts**12%
**Value For Money**8%
**Size-Overall**7%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Leather Quality**3%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is waterproof spray for boots profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 15 tracked products. 90-day search growth is -81.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the waterproof spray for boots niche?**
- 7 brands and 70 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in waterproof spray for boots?**
- Top complaints mined from reviews: Water Resistance, Functionality-Overall, Smell. The return rate is 0.3%.
- **What does it cost to enter the waterproof spray for boots niche?**
- Listings span £3.78–£12.13; the average listing price is £8.71 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)