---
title: "Waterproof Shoes — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-shoes"
last_updated: "2026-07-31T22:25:53.532Z"
locale: en
meta:
description: "Niche score 51/100 · £91K/yr market · 886K searches/yr · £34.20 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £91K/yr market · 886K searches/yr · £34.20 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof Shoes — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof shoes**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Market size 23Growth 17Conversion 4Competition 96Returns 35Price range 86Avg price 95Brand share 82Review moat 38Quality gap 77
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£34.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.60–£91.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,699.35**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£91K**
£91K/yr · 886K searches
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, waterproof shoes is a £91K/yr Amazon United Kingdom market (886K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof shoes market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£86K–£103K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**53%**
Top 20: 89%
**Top-5 click share**
**16%**
Top 20: 37%
**Open market**
**40%**
- Karrimor22% - Columbia9% - TRAILBLITZ8% - adidas8% - Mountain Warehouse7% - OL OUTJET LEGEND6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
70K50KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof-shoes/trend)
## **Top waterproof shoes search terms**
- **columbia mens shoes**109K/yr-4.8%0.0% conv. - **karrimor walking shoes mens**85K/yr-6.6%0.4% conv. - **waterproof shoes**96K/yr-3.8%0.1% conv. - **walking trainers**48K/yr+20.0%0.1% conv. - **waterproof trainers**79K/yr-16.1%0.1% conv. - **mens trainers walking**26K/yr-6.5%0.1% conv. - **hiking trainers**26K/yr+58.0%0.1% conv. - **karrimor**42K/yr-1.9%0.1% conv. - **karrimor trainers mens**33K/yr+18.1%0.2% conv. - **waterproof trainers men**91K/yr-55.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof-shoes/search-terms)
## **Top waterproof shoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£5K8%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Karrimor Mens Supa 5 Dk Grey Low Rise Hiking Boots Grey Dark Grey 9 UK**Karrimor**£26.42**4.4★2,747 rev](https://www.amazon.co.uk/dp/B0749MTT24) [2**TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (9 Man Gray)**TRAILBLITZ**£27.13**4.2★163 rev](https://www.amazon.co.uk/dp/B0FHGX9ZLW) [3**Karrimor Mens Aerator Low Rise Hiking Boots Beige (Taupe TPE) 9 (43 EU)**Karrimor**£33.52**4.6★289 rev](https://www.amazon.co.uk/dp/B06XPQSXJ4) [4**Karrimor Mens Supa 5 Dk Grey Low Rise Hiking Boots Grey Dark Grey 11 UK**Karrimor**£26.65**4.4★2,747 rev](https://www.amazon.co.uk/dp/B0749M3ZJ8) [5**adidas Mens Terrex Anylander RAIN.RDY Hiking Shoes core Black/core Black/Grey Four 10 UK**adidas**£39.28**4.4★1,959 rev](https://www.amazon.co.uk/dp/B0CKXRQBB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOUTHUP Mens Outdoor Hiking Shoes Waterproof Trekking Shoes Trainers Mens Breathable Mesh & TPU Non-Slip Quick-Adjust Rotary Closure Lightweight Green 8**YOUTHUP**£33.09**22 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ6RFF9N) [**Karrimor Mens Supa 5 Low Rise Hiking Boots Black 10 UK**Karrimor**£24.27**2,747 rev9mo ago](https://www.amazon.co.uk/dp/B0FVG69Y6L) [**Karrimor Mens Supa 5 Low Rise Hiking Boots Black 9 UK**Karrimor**£23.88**2,747 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFCF8RX) [**TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (9 Man Gray)**TRAILBLITZ**£27.13**163 rev1y ago](https://www.amazon.co.uk/dp/B0FHGX9ZLW) [**TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (8 Man Gray)**TRAILBLITZ**£26.88**163 rev1y ago](https://www.amazon.co.uk/dp/B0FHGX2PJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Mens Bahama Vent PFG Boat Shoe Titanium MHW/Bright Red Numeric_8 UK**Columbia**£43.66**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B01IFL2CKQ) [**Steel Toe Cap Trainers Mens Womens Waterproof Safety Shoes Work Boots Safety Trainers Non-Slip Light Weight Industrial Protective Composite Black**ziitop**£23.07**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B0CNT8DFY2) [**YOUTHUP Mens Outdoor Hiking Shoes Waterproof Trekking Shoes Trainers Mens Breathable Mesh & TPU Non-Slip Quick-Adjust Rotary Closure Lightweight Green 8**YOUTHUP**£33.09**4.0★**▲ 47%**](https://www.amazon.co.uk/dp/B0GJ6RFF9N) [**Swim Water Shoes Aqua Socks Barefoot for Sea Beach Swimming Shoes Pool Ladies Women Mens Black Line 6/7 UK**WateLves**£11.13**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0CNGKG7SH) [**Columbia Mens Fairbanks Low Sneaker Graphite/Black 11.5**Columbia**£52.66**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B09FFR6S9C)
**~~View all trending →~~**
## **What buyers say about waterproof shoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Comfortable and Good looking”*
**Value For Money**12%
*“Worth the purchase”*
**Size-Overall**12%
*“They fit as expected”*
**Quality-Overall**11%
*“Decent quality”*
**Water Resistance**5%
*“they appear to be waterproof”*
**Exercise/Sports Suitability**4%
*“Perfect for walking”*
**Weight Light**3%
*“these are lightweight and breathable”*
**Durability**2%
*“Durability is amazing”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Ease Of Use**1%
*“Easy to put on”*
### **What buyers complain about **
**Size-Overall**15%
*“Too tight”*
**Durability**12%
*“Broke”*
**Quality-Overall**11%
*“Rubbish quality”*
**Water Resistance**8%
*“Not Waterproof”*
**Comfort-Overall**7%
*“Not comfortable”*
**Pain Relief-Overall**4%
*“Hurt my ankle wen worn once”*
**Exercise/Sports Suitability**2%
*“They are wholly unsuitable for what the description claims - running and gym workouts”*
**Feet Fit**2%
*“Tight in the toe cap for me”*
**Value For Money**2%
*“not worth the money”*
**Design-Overall**2%
*“Obviously poorly made”*
### **Top return reasons **
**Size-Overall**44%
**Feet Fit**16%
**Comfort-Overall**7%
**Width**6%
**Quality-Overall**4%
**Material Quality**2%
**Color**2%
**Length**2%
**Water Resistance**1%
**Pain Relief-Overall**1%
## **Common questions**
- **Is waterproof shoes profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 173 tracked products. 5 of 24 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the waterproof shoes niche?**
- 44 brands and 122 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in waterproof shoes?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.2%.
- **When does demand for waterproof shoes peak?**
- Demand peaks in Jun–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the waterproof shoes niche?**
- Listings span £5.60–£91.48; the average listing price is £34.20 (sweet spot $15–$100). The average incumbent carries 2,699 reviews — the moat a new listing must climb.
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