---
title: "Trend — waterproof jackets women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-jackets-women/trend"
last_updated: "2026-07-31T08:59:58.199Z"
locale: en
meta:
  description: "Niche score 62/100 · £335K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £335K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterproof jackets women - Flapen"
---

# **waterproof jackets women**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 54Conversion 10Competition 97Returns 39Price range 80Avg price 90Brand share 86Review moat 46Quality gap 76

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Avg price**

**Great****£21.12**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£4.09–£62.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+26.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£335K**

£335K/yr · 2.0M searches

**Review moat**

**Okay****1,851.67**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")