---
title: "Waterproof Jackets Women — £335K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/waterproof-jackets-women"
last_updated: "2026-07-31T06:34:24.257Z"
locale: en
meta:
description: "Niche score 62/100 · £335K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £335K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof Jackets Women — £335K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof jackets women**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 54Conversion 10Competition 97Returns 39Price range 80Avg price 90Brand share 86Review moat 46Quality gap 76
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Great****£21.12**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£4.09–£62.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+26.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£335K**
£335K/yr · 2.0M searches
**Review moat**
**Okay****1,851.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, waterproof jackets women is a £335K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof jackets women market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **£211K–£264K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**61 **▲rising
**Sellers**
**140**
**Top-5 brand share**
**49%**
Top 20: 83%
**Top-5 click share**
**13%**
Top 20: 36%
**Open market**
**47%**
- 33,000ft15% - Regatta12% - Trespass10% - Outdoor Ventures8% - Cosowe4% - Lancry4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.0% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/waterproof-jackets-women/trend)
## **Top waterproof jackets women search terms**
- **rain coats for women**249K/yr+57.6%0.3% conv. - **lightweight waterproof jacket**135K/yr+125.6%0.3% conv. - **rain jacket women**117K/yr+152.1%0.2% conv. - **rain coat**133K/yr+96.0%0.5% conv. - **raincoat women**142K/yr+43.6%0.3% conv. - **raincoat**100K/yr+30.8%0.4% conv. - **waterproof jacket men**169K/yr-19.5%0.4% conv. - **rain jacket**95K/yr+95.3%0.2% conv. - **rain jacket men**78K/yr+45.1%0.3% conv. - **womens raincoat**71K/yr+44.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/waterproof-jackets-women/search-terms)
## **Top waterproof jackets women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£3K2%£7K3%£10K4%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)**33,000ft**£23.09**4.4★422 rev](https://www.amazon.co.uk/dp/B0CC5K2649) [2**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12**33,000ft**£28.24**4.3★2,303 rev](https://www.amazon.co.uk/dp/B0BYYT13SW) [3**JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)**JiaYouLC**£12.27**4.2★74 rev](https://www.amazon.co.uk/dp/B0FJ2HGFDJ) [4**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**4.3★112 rev](https://www.amazon.co.uk/dp/B0DZH2QY6K) [5**Cosowe Rain Poncho Raincoats for Adults 2 Pack Reusable Rain Jacket Rainwear with Hoods and Sleeves Waterproof for Emergency Outdoors Camping Disney**Cosowe**£7.70**4.3★4,777 rev](https://www.amazon.co.uk/dp/B07DH5CCMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OHS Waterproof Coat Womens Mothers Day Gifts Camouflage Oversized Rain Coats for Women Men Lightweight Fleece Lining Changing Robe with Hood & Pockets Drying Robe for Outdoor Khaki/Beige - S/M**OHS**£21.44**1,196 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7DW3Z2) [**JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)**JiaYouLC**£12.27**74 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2HGFDJ) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**112 rev1y ago](https://www.amazon.co.uk/dp/B0DZH2QY6K) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)**Lancry**£12.60**112 rev1y ago](https://www.amazon.co.uk/dp/B0DZHFQRNJ) [**NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)**NORDIC OUTLAND**£34.51**1,004 rev1y ago](https://www.amazon.co.uk/dp/B0D972TDH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iWoo Raincoat Women Waterproof Jackets Ladies Lightweight Jackets Outdoor Summer Rain Coats For Hiking Travel Black XL**iWoo**£15.20**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B0C5L9XMWQ) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)**Lancry**£12.60**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0DZHFQRNJ) [**Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks**Aolegoo**£7.75**4.3★**▲ 43%**](https://www.amazon.co.uk/dp/B0B5ZK39W2) [**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Black XL/16**33,000ft**£28.04**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B09P4PH6WY) [**Aolegoo 2 pack of Rain Ponchos Portable Adults Waterproof Ponchos Reusable raincoat with Hoods for Camping Hiking Travel Amusement Parks Festival Mac (White)**Aolegoo**£10.28**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B0B5ZM4FYF)
**~~View all trending →~~**
## **What buyers say about waterproof jackets women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**14%
*“Well made and affordable”*
**Size-Overall**11%
*“true to size”*
**Water Resistance**9%
*“The waterproofing is top-notch”*
**Weight Light**6%
*“Initially very happy with the lightweight”*
**Warmth**6%
*“Super warm”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Weather Proof**3%
*“Very useful for changeable weather”*
**Comfort-Overall**3%
*“Very comfortable”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**18%
*“Unfortunately not a great fit for me”*
**Water Resistance**12%
*“it lost its water resistance very quickly”*
**Quality-Overall**8%
*“not very well made”*
**Thickness**4%
*“The material feels thin”*
**Stitch/Finish/Polish**3%
*“Stitches were loose”*
**Value For Money**2%
*“expensive for what it is”*
**Thin**2%
*“Also super thin”*
**Material Quality**2%
*“However, the material was a bit of a disappointment”*
**Advertised Vs Actual Product**2%
*“I am in process of complaining to Amazon about this as this is unfair and misleading”*
**Pockets/Compartments**2%
*“Not great no pockets only false ones”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**5%
**Thin**4%
**Material Quality**3%
**Water Resistance**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Stitch/Finish/Polish**2%
**Zipper Quality**2%
## **Common questions**
- **Is waterproof jackets women profitable to sell on Amazon United Kingdom?**
- The niche generates £335K/yr across 187 tracked products. 5 of 32 products launched in the last 360 days are still selling. 90-day search growth is +26.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the waterproof jackets women niche?**
- 61 brands and 140 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in waterproof jackets women?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 3.9%.
- **When does demand for waterproof jackets women peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the waterproof jackets women niche?**
- Listings span £4.09–£62.79; the average listing price is £21.12 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.
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