---
title: "Wallace and Gromit — £100K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/wallace-and-gromit"
last_updated: "2026-07-31T12:23:29.455Z"
locale: en
meta:
description: "Niche score 46/100 · £100K/yr market · 426K searches/yr · £16.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £100K/yr market · 426K searches/yr · £16.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wallace and Gromit — £100K/yr Amazon UK Niche (2026) - Flapen"
---
# **wallace and gromit**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 18Competition 80Returns 97Price range 49Avg price 78Brand share 27Review moat 93Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****143.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.08**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.87–£26.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£100K**
£100K/yr · 426K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, wallace and gromit is a £100K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wallace and gromit market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£96K–£129K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,694**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**8%**
- Vanilla Underground36% - TruffleShuffle34% - AURORA9% - Half Moon Bay6% - Funko4% - Puckator3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -13.0% search growth over the last 90 days.
90K70KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/wallace-and-gromit/trend)
## **Top wallace and gromit search terms**
- **wallace and gromit**238K/yr-16.1%0.7% conv. - **wallace and gromit gifts**126K/yr-4.0%1.7% conv. - **gromit**15K/yr-8.9%1.4% conv. - **wallace and gromit figures**7K/yr+67.3%0.7% conv. - **wallace & gromit**7K/yr-16.8%0.4% conv. - **wallace and gromit toys**16K/yr-52.1%1.4% conv. - **wallace and gromit plush**6K/yr-18.3%1.8% conv. - **wallace and gromit merchandise**6K/yr-33.1%0.4% conv. - **wallace and gromit lego**4K/yr-39.6%0.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/wallace-and-gromit/search-terms)
## **Top wallace and gromit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TruffleShuffle Wallace and Gromit Feathers McGraw Slippers**TruffleShuffle**£14.04**4.7★4 rev](https://www.amazon.co.uk/dp/B0FW32Q1V1) [2**Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie**Vanilla Underground**£20.17**4.8★78 rev](https://www.amazon.co.uk/dp/B0DJFG3T77) [3**Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch**Vanilla Underground**£14.12**4.6★22 rev](https://www.amazon.co.uk/dp/B0FYH6J47L) [4**Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie**Vanilla Underground**£19.35**4.8★78 rev](https://www.amazon.co.uk/dp/B0DJFG1HQ1) [5**TruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S**TruffleShuffle**£20.04**4.9★32 rev](https://www.amazon.co.uk/dp/B0BFJTB7VJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt**TruffleShuffle**£26.66**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G51GX41D) [**TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt**TruffleShuffle**£26.65**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G51N3K69) [**Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch**Vanilla Underground**£14.12**22 rev8mo ago](https://www.amazon.co.uk/dp/B0FYH6J47L) [**Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch**Vanilla Underground**£14.00**22 rev8mo ago](https://www.amazon.co.uk/dp/B0FYH5WB7K) [**Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch**Vanilla Underground**£14.14**22 rev8mo ago](https://www.amazon.co.uk/dp/B0FYH3QXMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S**TruffleShuffle**£20.04**4.9★**▲ 227%**](https://www.amazon.co.uk/dp/B0BFJTB7VJ) [**Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie**Vanilla Underground**£19.35**4.8★**▲ 225%**](https://www.amazon.co.uk/dp/B0DJFG1HQ1) [**TruffleShuffle Wallace and Gromit Feathers McGraw Slippers**TruffleShuffle**£14.04**4.7★**▲ 192%**](https://www.amazon.co.uk/dp/B0FW32Q1V1) [**Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch**Vanilla Underground**£14.00**4.6★**▲ 181%**](https://www.amazon.co.uk/dp/B0FYH5WB7K) [**Wallace And Gromit Womens Pyjama Set | Ladies Gromit Tea Classic Logo Short Sleeve Top & All Over Print Graphic Loungewear Bottoms in Grey & Navy | Classic Movie Comedy Series Merchandise Gift**Vanilla Underground**£16.45**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B0DHVLR9VK)
**~~View all trending →~~**
## **What buyers say about wallace and gromit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Solidly made”*
**Gifting Purpose**13%
*“Fun gift”*
**Size-Overall**10%
*“Fit great”*
**Value For Money**9%
*“Great value”*
**Fun/Entertainment Experience**8%
*“Gives him great pleasure, well made and worth the money”*
**Collectibles**8%
*“Son Loves It To Go To His Collection”*
**Design-Overall**6%
*“Clever design”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Comfort-Overall**3%
*“Great nice and comfy thank you”*
**Soft Feel**2%
*“Very soft and cute”*
### **What buyers complain about **
**Size-Overall**22%
*“even this was a loose fit”*
**Value For Money**17%
*“which was a lot less than the price listed”*
**Strength**11%
*“Brittle”*
**Gifting Purpose**11%
*“no box so very difficult to gift”*
**Print Quality**4%
*“But the print has started to wear off after a few washes on the t shirt”*
**Durability**4%
*“I would say the peeling started no more than 6 months later”*
### **Top return reasons **
**Size-Overall**56%
**Defective Material/Parts**7%
**Gifting Purpose**6%
**Value For Money**6%
**Quality-Overall**4%
**Functionality-Overall**4%
**Scratch Resistance**3%
**Material Quality**2%
**Stain Resistance**2%
**Mechanism Issues**2%
## **Common questions**
- **Is wallace and gromit profitable to sell on Amazon United Kingdom?**
- The niche generates £100K/yr across 42 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wallace and gromit niche?**
- 11 brands and 78 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in wallace and gromit?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 0.7%.
- **When does demand for wallace and gromit peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the wallace and gromit niche?**
- Listings span £2.87–£26.66; the average listing price is £16.08 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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