---
title: "Reviews — viking costume - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/viking-costume/reviews"
last_updated: "2026-07-31T16:25:53.984Z"
locale: en
meta:
  description: "Niche score 52/100 · £28K/yr market · 151K searches/yr · £18.77 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £28K/yr market · 151K searches/yr · £18.77 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — viking costume - Flapen"
---

# **viking costume**

**Worth a look**

Shows a thin review moat (145 avg reviews), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 37Conversion 12Competition 86Returns 32Price range 66Avg price 84Brand share 78Review moat 93Quality gap 78

**Review moat**

**Great****144.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****£18.77**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.20–£32.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£28K**

£28K/yr · 151K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")