---
title: "Search terms — underwear women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/underwear-women/search-terms"
last_updated: "2026-07-31T14:28:18.432Z"
locale: en
meta:
  description: "Niche score 60/100 · £387K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £387K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — underwear women - Flapen"
---

# **underwear women**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 35Conversion 13Competition 96Returns 100Price range 38Avg price 47Brand share 93Review moat 24Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£387K**

£387K/yr · 3.3M searches

**Avg price**

**Okay****£11.67**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.76–£21.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,201.38**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")