---
title: "Under Armour Mens Shorts — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/under-armour-mens-shorts"
last_updated: "2026-07-31T12:30:25.175Z"
locale: en
meta:
description: "Niche score 55/100 · £38K/yr market · 238K searches/yr · £14.80 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £38K/yr market · 238K searches/yr · £14.80 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Under Armour Mens Shorts — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **under armour mens shorts**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Market size 10Growth 81Conversion 14Competition 96Returns 40Price range 71Avg price 73Brand share 74Review moat 23Quality gap 63
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Growth**
**Great****+75.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£14.80**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.03–£34.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,508.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£38K**
£38K/yr · 238K searches
According to Flapen's Amazon United Kingdom niche tracking, under armour mens shorts is a £38K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under armour mens shorts market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£37K–£44K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**60%**
Top 20: 89%
**Top-5 click share**
**16%**
Top 20: 43%
**Open market**
**36%**
- Under Armour37% - HOPLYNN10% - Niksa5% - Rane Sports4% - BROKIG4% - Danfiki3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +75.2% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/under-armour-mens-shorts/trend)
## **Top under armour mens shorts search terms**
- **running shorts with phone pocket**48K/yr+48.9%0.8% conv. - **mens under armour shorts**30K/yr+147.0%0.9% conv. - **under armour mens shorts**30K/yr+133.0%1.0% conv. - **tennis shorts men**25K/yr+116.1%0.5% conv. - **2 in 1 shorts**11K/yr+112.6%0.1% conv. - **mens 2 in 1 running shorts**11K/yr+43.5%0.5% conv. - **men running shorts**11K/yr+49.9%0.9% conv. - **running shorts mens**8K/yr+107.2%0.6% conv. - **gym shorts for men**9K/yr+61.3%0.8% conv. - **workout shorts men**8K/yr+56.7%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/under-armour-mens-shorts/search-terms)
## **Top under armour mens shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7614%£2K6%£2K8%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOPLYNN Mens Running 2 in 1 Sports Shorts Breathable Outdoor Workout Training Shorts with Pockets Black L**HOPLYNN**£11.32**4.3★1,671 rev](https://www.amazon.co.uk/dp/B0B3Q4YBJP) [2**Under Armour Tech Graphic Short Running Shorts Made of Breathable Material Workout Shorts with Ultra-light Design Men Black / Graphite L**Under Armour**£15.59**4.5★70,545 rev](https://www.amazon.co.uk/dp/B0728BNL9X) [3**VELOCE Mens Running Shorts 2 in 1 with Phone Pocket - Quick Dry Gym Sports Shorts for Men with Zip Pockets - Compression Liner & Secure Storage (UK Alpha L Regular Regular Black)**VELOCE**£23.65**4.8★16 rev](https://www.amazon.co.uk/dp/B0G6XRPNBN) [4**Under Armour UA Launch 7 Shorts**Under Armour**£17.86**4.5★1,263 rev](https://www.amazon.co.uk/dp/B0C12S3M55) [5**Danfiki Mens Running Shorts Mens Gym Sports Short 2 in 1 with Phone Pocket Lightweight Quick Drying Grey**Danfiki**£12.61**4.2★5,214 rev](https://www.amazon.co.uk/dp/B09284FMV8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.45**123 rev6mo ago](https://www.amazon.co.uk/dp/B0GG484QVD) [**VELOCE Mens Running Shorts 2 in 1 with Phone Pocket - Quick Dry Gym Sports Shorts for Men with Zip Pockets - Compression Liner & Secure Storage (UK Alpha L Regular Regular Black)**VELOCE**£23.65**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G6XRPNBN) [**BROKIG Mens 2 in 1 Gym Shorts Running Sport Training Tennis S Dark Grey**BROKIG**£12.27**166 rev1y ago](https://www.amazon.co.uk/dp/B0DSJG2XY8) [**BROKIG Mens Dry Gym Shorts Running Sports Tennis Football S Black**BROKIG**£12.18**91 rev1y ago](https://www.amazon.co.uk/dp/B0DSKB58VY) [**BOOJO 3 Pack Gym Shorts Men with Pockets UK Sports Breathable for Running TrainingBlack+Navy+Dark GreyL**BOOJO**£17.57**240 rev1y ago](https://www.amazon.co.uk/dp/B0DS2HY8P4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.45**3.8★**▲ 35%**](https://www.amazon.co.uk/dp/B0GG484QVD) [**Under Armour Challenger Core Shorts Mens M Midnight Navy (410)/White**Under Armour**£10.57**4.3★**▲ 33%**](https://www.amazon.co.uk/dp/B093M59RPB) [**VELOCE Mens Running Shorts 2 in 1 with Phone Pocket - Quick Dry Gym Sports Shorts for Men with Zip Pockets - Compression Liner & Secure Storage (UK Alpha L Regular Regular Black)**VELOCE**£23.65**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B0G6XRPNBN) [**Mens Running Shorts 2 in 1 Short Gym Athletic Outdoor Jogging Workout Training Shorts Red Orange L**Rane Sports**£11.77**4.2★**▲ 29%**](https://www.amazon.co.uk/dp/B0CXXPJ3GC) [**Under Armour UA Launch 7 Unlined Shorts**Under Armour**£23.77**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B0C5R8FPYP)
**~~View all trending →~~**
## **What buyers say about under armour mens shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits perfectly”*
**Comfort-Overall**14%
*“Very comfortable”*
**Quality-Overall**14%
*“Good quality”*
**Value For Money**9%
*“Good value for money”*
**Pockets/Compartments**8%
*“Useful selection of pockets”*
**Exercise/Sports Suitability**5%
*“Perfect for the running I do”*
**Weight Light**4%
*“These shorts are really lightweight”*
**Advertised Vs Actual Product**3%
*“Do the job”*
**Material Quality**2%
*“Material feels decent”*
**Quick Drying**2%
*“Dry quick”*
### **What buyers complain about **
**Size-Overall**16%
*“Very loose”*
**Quality-Overall**9%
*“I initially thought these would be relatively low quality given the price point”*
**Pockets/Compartments**8%
*“Poor pocket”*
**Advertised Vs Actual Product**5%
*“Did not meet description”*
**Durability**5%
*“Fell Apart After First Wash”*
**Material Quality**4%
*“Terrible material”*
**Exercise/Sports Suitability**3%
*“Terrible for running”*
**Thickness**3%
*“they arent that deep”*
**Stitch/Finish/Polish**3%
*“Stitching is not very good it seems”*
**Compression**2%
*“felt just like compression running shorts”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**6%
**Quality-Overall**4%
**Length**4%
**Pockets/Compartments**4%
**Waist Fit**2%
**Thigh Fit**2%
**Shape/Style**2%
**Thin**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is under armour mens shorts profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 147 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is +75.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the under armour mens shorts niche?**
- 45 brands and 120 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in under armour mens shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 3.8%.
- **When does demand for under armour mens shorts peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the under armour mens shorts niche?**
- Listings span £7.03–£34.76; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 8,508 reviews — the moat a new listing must climb.
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