---
title: "Search terms — umbrella - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/umbrella/search-terms"
last_updated: "2026-07-31T13:44:43.195Z"
locale: en
meta:
  description: "Niche score 51/100 · £890K/yr market · 3.4M searches/yr · £10.25 avg price. Soft demand (-27.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £890K/yr market · 3.4M searches/yr · £10.25 avg price. Soft demand (-27.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — umbrella - Flapen"
---

# **umbrella**

**Worth a look**

Shows low returns (1.6%), but soft demand (-27.2% this quarter) keeps it on the watch list.

Market size 76Growth 11Conversion 32Competition 45Returns 83Price range 48Avg price 35Brand share 67Review moat 22Quality gap 82

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£890K**

£890K/yr · 3.4M searches

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£5.54–£23.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,117.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-27.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")