---
title: "Umbrella — £890K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/umbrella"
last_updated: "2026-07-31T12:21:48.820Z"
locale: en
meta:
description: "Niche score 51/100 · £890K/yr market · 3.4M searches/yr · £10.25 avg price. Soft demand (-27.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £890K/yr market · 3.4M searches/yr · £10.25 avg price. Soft demand (-27.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Umbrella — £890K/yr Amazon UK Niche (2026) - Flapen"
---
# **umbrella**
**Worth a look**
Shows low returns (1.6%), but soft demand (-27.2% this quarter) keeps it on the watch list.
Market size 76Growth 11Conversion 32Competition 45Returns 83Price range 48Avg price 35Brand share 67Review moat 22Quality gap 82
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£890K**
£890K/yr · 3.4M searches
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.54–£23.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,117.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, umbrella is a £890K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbrella market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.5M–£2.0M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**31%**
- Repel Umbrella20% - SY COMPACT15% - TUMELLA13% - Exquisgoods10% - TechRise7% - Aolso4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/umbrella/trend)
## **Top umbrella search terms**
- **umbrella**1.7M/yr-13.0%3.5% conv. - **umbrella windproof strong**542K/yr-62.0%2.9% conv. - **umbrellas**207K/yr-29.3%0.7% conv. - **compact umbrella**131K/yr-11.6%2.2% conv. - **mini umbrella**106K/yr+11.8%1.4% conv. - **small umbrella**87K/yr-2.9%3.4% conv. - **windproof umbrella**156K/yr-57.7%2.7% conv. - **travel umbrella**46K/yr-11.2%2.4% conv. - **small umbrella for handbag**51K/yr-7.6%3.2% conv. - **folding umbrella compact**30K/yr-24.7%5.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/umbrella/search-terms)
## **Top umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£45K10%£89K15%£134K20%£178K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**£15.83**4.3★108,209 rev](https://www.amazon.co.uk/dp/B0160HYB8S) [2**SY COMPACT Travel Umbrella Windproof Automatic Unbreakable Umbrellas-Factory Direct High Cost-effective Umbrella**SY COMPACT**£8.81**4.2★40,352 rev](https://www.amazon.co.uk/dp/B071SBKLF6) [3**TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)**TUMELLA**£15.47**4.4★16,516 rev](https://www.amazon.co.uk/dp/B0BLHC5RWG) [4**Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)**Exquisgoods**£6.12**3.7★127 rev](https://www.amazon.co.uk/dp/B0FTVNZDK6) [5**Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)**Exquisgoods**£9.35**4.1★115 rev](https://www.amazon.co.uk/dp/B0FVMKDQYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Copulan Mini Travel Umbrella UPF 50+ Compact Fits in Purse**Copulan**£14.48**165 rev1mo ago](https://www.amazon.co.uk/dp/B0DMW3DFPW) [**Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)**Exquisgoods**£9.35**115 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMKDQYR) [**Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)**Exquisgoods**£6.12**127 rev9mo ago](https://www.amazon.co.uk/dp/B0FTVNZDK6) [**Windproof Travel Umbrella - Compact Light Full Automatic Open/Close - Folding Backpack Umbrella for Rain & Sun UV Preotection For Men & Women Unbreakable 8 Fiberglass Ribs UK Design (Black)**ROYALWORTH**£7.50**238 rev1y ago](https://www.amazon.co.uk/dp/B0DR33K3TK) [**TechRise Umbrella Compact Strong Windproof Automatic Umbrellas**TechRise**£6.35**9,059 rev1y ago](https://www.amazon.co.uk/dp/B0DGQCZBH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TechRise Umbrella Compact Strong Windproof Automatic Umbrellas**TechRise**£6.35**4.2★**▲ 515%**](https://www.amazon.co.uk/dp/B0DGQCZBH4) [**Copulan Mini Travel Umbrella UPF 50+ Compact Fits in Purse**Copulan**£14.48**4.0★**▲ 505%**](https://www.amazon.co.uk/dp/B0DMW3DFPW) [**Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)**Exquisgoods**£6.12**3.7★**▲ 222%**](https://www.amazon.co.uk/dp/B0FTVNZDK6) [**Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)**Exquisgoods**£9.35**4.1★**▲ 208%**](https://www.amazon.co.uk/dp/B0FVMKDQYR) [**Loiina Portable Umbrella Compact Folding Umbrella Windproof with Reinforced Canopy Automatic Open/Close**Loiina**£5.54**3.9★**▲ 167%**](https://www.amazon.co.uk/dp/B0D7S2S2M4)
**~~View all trending →~~**
## **What buyers say about umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Stunning build quality”*
**Strength**19%
*“Very sturdy infrastructure”*
**Value For Money**10%
*“Good Value”*
**Weather Proof**6%
*“Weatherproof and great price”*
**Ease Of Use**5%
*“Easy to open”*
**Durability**5%
*“did not break”*
**Size-Overall**4%
*“a handy size”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Weight Light**2%
*“Great little lightweight umbrella perfect for travelling”*
**Compactness**2%
*“Great compact umbrella”*
### **What buyers complain about **
**Durability**22%
*“Broke after first use”*
**Quality-Overall**10%
*“Not as good as it advertised”*
**Value For Money**6%
*“Not worth the money”*
**Size-Overall**6%
*“But bigger than I expected”*
**Ease Of Use**5%
*“Too hard to close genuinely”*
**Advertised Vs Actual Product**5%
*“Misleading information”*
**Weather Proof**5%
*“Also it is not windproof”*
**Strength**4%
*“Very fragile”*
**Weight Heavy**3%
*“Too heavy as well”*
**Water Resistance**3%
*“Water also clings to it so it's a complete nightmare to dry off”*
### **Top return reasons **
**Size-Overall**26%
**Weight Heavy**14%
**Functionality-Overall**7%
**Durability**7%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Ease Of Use**5%
**Strength**4%
**Handle Quality**3%
**Compactness**2%
## **Common questions**
- **Is umbrella profitable to sell on Amazon United Kingdom?**
- The niche generates £890K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the umbrella niche?**
- 22 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.6%.
- **When does demand for umbrella peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the umbrella niche?**
- Listings span £5.54–£23.65; the average listing price is £10.25 (sweet spot $15–$100). The average incumbent carries 10,117 reviews — the moat a new listing must climb.
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