---
title: "Trend — tutu - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/tutu/trend"
last_updated: "2026-07-31T13:04:34.516Z"
locale: en
meta:
  description: "Niche score 55/100 · £101K/yr market · 404K searches/yr. Pricing outside the sweet spot ($7.76 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £101K/yr market · 404K searches/yr. Pricing outside the sweet spot ($7.76 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tutu - Flapen"
---

# **tutu**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but pricing outside the sweet spot ($7.76 avg) keeps it on the watch list.

Market size 25Growth 23Conversion 40Competition 95Returns 49Price range 52Avg price 22Brand share 91Review moat 75Quality gap 80

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****519.37**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.34–£27.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£101K**

£101K/yr · 404K searches

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.76**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")