---
title: "Trolls — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/trolls"
last_updated: "2026-07-31T11:19:39.428Z"
locale: en
meta:
description: "Niche score 38/100 · £47K/yr market · 636K searches/yr · £9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £47K/yr market · 636K searches/yr · £9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Trolls — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **trolls**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 13Conversion 10Competition 65Returns 97Price range 45Avg price 31Brand share 6Review moat 85Quality gap 52
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****296.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.79–£24.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.68**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 636K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, trolls is a £47K/yr Amazon United Kingdom market (636K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trolls market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£39K–£48K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#583**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **59%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**1%**
- DREAMWORKS TROLLS59% - Mattel19% - Ziofy12% - HENBRANDT4% - tonies3% - Little Live Pets1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -24.8% search growth over the last 90 days.
50K30KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/trolls/trend)
## **Top trolls search terms**
- **trolls**370K/yr-33.5%0.4% conv. - **troll**146K/yr-19.3%0.1% conv. - **trolls toys**57K/yr-6.5%1.7% conv. - **trolls band together**14K/yr+29.1%0.0% conv. - **trolls figures**15K/yr-16.3%2.1% conv. - **troll doll**11K/yr+3.4%1.8% conv. - **trolls poppy**7K/yr+12.7%1.5% conv. - **poppy trolls**5K/yr+4.8%1.8% conv. - **troll dolls**4K/yr-16.8%2.5% conv. - **troll toys**6K/yr-18.9%1.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/trolls/search-terms)
## **Top trolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£7K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trolls Girls Poppy Nightdress Purple Age 6 to 7 Years**DREAMWORKS TROLLS**£7.41**4.7★439 rev](https://www.amazon.co.uk/dp/B0863R2Q41) [2**10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors**Ziofy**£5.69**4.1★50 rev](https://www.amazon.co.uk/dp/B0G2MNLCQW) [3**Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 5-6 Years**DREAMWORKS TROLLS**£10.08**4.4★133 rev](https://www.amazon.co.uk/dp/B0CLH9W9YH) [4**Mattel Trolls Band Together Queen Poppy Small Doll with Removable Outfit & Plush Hair Toys Inspired by the Movie HNF06**Mattel**£11.11**4.6★410 rev](https://www.amazon.co.uk/dp/B0C4KXTCMS) [5**Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 8-9 Years**DREAMWORKS TROLLS**£11.02**4.4★133 rev](https://www.amazon.co.uk/dp/B0CLH8JC4M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors**Ziofy**£5.69**50 rev8mo ago](https://www.amazon.co.uk/dp/B0G2MNLCQW) [**Mattel DreamWorks Trolls Band Together BroZone On Tour Set with 5 Small Dolls & Tape Cassette Stand Collectible Toy Inspired by the Movie HTH35**Mattel**£10.45**402 rev2y ago](https://www.amazon.co.uk/dp/B0CBNNZHHM) [**DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years**DREAMWORKS TROLLS**£8.87**59 rev2y ago](https://www.amazon.co.uk/dp/B0CLH51TNV) [**DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 6-7 Years**DREAMWORKS TROLLS**£9.17**59 rev2y ago](https://www.amazon.co.uk/dp/B0CLH3XHWF) [**DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years**DREAMWORKS TROLLS**£8.55**59 rev2y ago](https://www.amazon.co.uk/dp/B0CLH3ZLVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trolls Girls Poppy Nightdress Purple Age 6 to 7 Years**DREAMWORKS TROLLS**£7.41**4.7★**▲ 145%**](https://www.amazon.co.uk/dp/B0863R2Q41) [**Trolls Girls Hoodie | Viva And Poppy Hooded Sweatshirt For Girls | Pink 3-4 Years**DREAMWORKS TROLLS**£9.61**4.4★**▲ 142%**](https://www.amazon.co.uk/dp/B0CLDQF6VB) [**DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years**DREAMWORKS TROLLS**£8.55**4.0★**▲ 124%**](https://www.amazon.co.uk/dp/B0CLH3ZLVR) [**Trolls Girls Hoodie | Viva And Poppy Hooded Sweatshirt For Girls | Pink 6-7 Years**DREAMWORKS TROLLS**£9.49**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B0CLDMQD58) [**DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years**DREAMWORKS TROLLS**£8.87**4.0★**▲ 111%**](https://www.amazon.co.uk/dp/B0CLH51TNV)
**~~View all trending →~~**
## **What buyers say about trolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Great little toy figures”*
**Advertised Vs Actual Product**19%
*“Just what I needed”*
**Quality-Overall**14%
*“Great quality toy”*
**Value For Money**13%
*“its was affordable”*
**Gifting Purpose**12%
*“Very good gift for a 4 year old”*
**Size-Overall**8%
*“The sizing ials accurate”*
**Color**3%
*“the colours are vibrant”*
**Developmental Needs**2%
*“Great for toddlers and young kids to play with and be silly”*
**Weather Proof**1%
*“Perfect for Spring”*
**Thickness**1%
*“Medium thickness nightdress”*
### **What buyers complain about **
**Size-Overall**42%
*“Small”*
**Advertised Vs Actual Product**25%
*“Image is misleading”*
**Value For Money**17%
*“Really expensive”*
**Color**8%
*“Not impressed as my daughter was excited about having all different colours”*
### **Top return reasons **
**Size-Overall**35%
**Color**16%
**Noise Level**6%
**Functionality-Overall**4%
**Quality-Overall**4%
**Durability**4%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Comfort-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is trolls profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the trolls niche?**
- 7 brands and 114 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in trolls?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
- **When does demand for trolls peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the trolls niche?**
- Listings span £3.79–£24.15; the average listing price is £9.68 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.
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