---
title: "Search terms — trench coats for women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/trench-coats-for-women/search-terms"
last_updated: "2026-07-31T12:31:35.306Z"
locale: en
meta:
  description: "Niche score 46/100 · £13K/yr market · 734K searches/yr · £35.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £13K/yr market · 734K searches/yr · £35.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — trench coats for women - Flapen"
---

# **trench coats for women**

**Skip it**

Soft demand (-60.5% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 1Competition 94Returns 1Price range 94Avg price 95Brand share 85Review moat 77Quality gap 94

**Avg price**

**Incredible****£35.57**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£13.91–£83.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****455.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£13K**

£13K/yr · 734K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.7%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-60.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")